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Blogging Tips

Part of marketing success comes from the ability to stay abreast of upcoming trends while using the latest platform to stay in touch with your customers. For many small businesses, you know all too well that your time is limited, as is your budget.

Blogging and giving your social media marketing a personal touch are a great place to start. By keeping your social media up to date with fun posts, while still being informative, can keep your followers engaged.

Company blogs have become an ever increasing trend throughout the business market. While keeping a blog can seem like an overwhelming process, it will help to generate revenue as your audience begins to view you as an expert in the field.

While blogging is time consuming, it is a method to drive traffic to your website and social media page. Research shows that over 50% of companies that blog have gained customers due to the blogging. Many businesses feel that their blog is crucial to the success of the company. Blogging can help to boost search engine rankings, keep your company in the public’s eye and be an industry leader sharing important information.

Target your market with your best content and don’t be afraid to bring in guests for interviews and/or a guest blog. It will add variety to your content and expand external links when posting on your website. Write in-depth, tantalizing tutorials to give away your most valuable ideas — because that’s how you gain leads and win clients.

Social media has become a very popular platform for advertising and reaching your consumers. You cannot afford to become complacent in your efforts on social media. An easy place to start is with Facebook. They offer advertising that can target a specified demographic. This can help you to target your advertising to a specific audience, age range or area where you are most likely to see results. Facebook is always changing their algorithms, so it’s important to create engagement and not just a push of information on your channel.

Depending on the type of business you have, Pinterest and Instagram work well for image heavy products or services. Twitter will work for many different types of businesses and LinkedIn is more focused on business-to-business. Each channel you work with will require you to build your followers. If you’re just starting out, pick one or two channels to start and stay active.

Create a blog and social media schedule and follow the plan. Be different, be opinionated, but most importantly be yourself.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

The Strike Zone

The baseball season is fast approaching. Batters know when the ball comes into the strike zone and they take a swing. Home runs happen when there is a connection between the bat and ball. The strike zone never changes – it remains constant. What does change is the pitch. Does it hit the corner of the plate, slide to the outside or come right down the middle.

You may be wondering… what does that have to do with business? When applied in the business application, the strike zone is what causes your customers to open their wallets and purchase. What has changed is how you pitch your services that causes them to take action. Buyers have changed their habits. Look at online shopping versus going to a brick and mortar store.

With the market shifting from more brick and mortar to more of an online presence, it may be time to rethink your pitch. Consumers are becoming more educated than ever when it comes to purchasing new goods or services. Part of your new pitch should include a strong online presence that could also include blogging.

As new generations emerge and the baby boomers become outnumbered in the workforce, it may be time to change your approach as to how you sell business. In today’s economy, many consumers look to the web.

They do this for multiple reasons:

  • Feedback/Reviews. They are looking to see how people have responded to your goods or services. Did they like what they purchased from you or do they feel shortchanged? It’s important to address any negative feedback and attempt to satisfy the customer’s expectations. Acknowledge the issue, show empathy, apologize and then take the problem off-line to provide the customer with a solution.
  • Price Comparison. Many consumers in today’s market will use the internet to price compare. They are looking for product and service reviews along with pricing. Your company may or may not have the lowest price, but you won’t even be in the running if you don’t show up to the race.
  • Convenience. More people are doing the majority of their shopping, even grocery shopping, on sites like Amazon. Many grocery chains now offer online ordering that all a customer needs to do is show up to pick up their goods.

How the game was played a few years ago is different than it is now. If you ask any millennial, they will tell you that they heard about a product, or purchased something online in the last month. As new generations emerge as buyers, in order to stay in the game, it is important to be sure that you are throwing the right pitch to land in their strike zone.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

YouTube For Business

Edmiston Group - Video MarketingWe all know that social media is becoming one of the most common ways to promote business and level the playing field for small business owners and nonprofit organizations. Customers often look to many forms of social media prior to engaging with a company or purchasing a product. For this reason, it is important to say up to date with the constant changes that go on in the world of social media. Our next generation of consumers are the millennials.

According to a case study in the March 2015 issue of Bizwomen, millennials make up 86 million people and control 1.3 trillion in consumer spending. This group resists being sold to, but what does work is a strong social good factor and a dedication to a cause or mission to change the world.

One of the ways that is rapidly growing in use is YouTube. With over 6 billion hours being watched every month, it is definitely a large contender in the social media world. Furthermore, YouTube is owned by Google and blending your brand with the video can help your visibility.

The first thing to remember when you’re posting videos is the end result. The goal of the posts is to drive traffic back to your website or pages and/or create brand awareness. While something as simple as posting your logo at the beginning or end of your video may seem insignificant, it allows your viewers to connect with your brand and recognize what your product offerings are.

Next is make sure to be consistent. You want to make sure that you are delivering a good message to your viewers. One thing that you want to try to avoid when posting to any social media, not only YouTube, is to vary your content. You do not want to post the same things over and over just reworded. Be creative and make sure to do the research to keep up to date with changes in the industry.

Use subtitles when you can and try to avoid the annotations. Let your content speak for itself. When you put up annotations you are blocking the content that you are trying share. It is ok to add subtitles as they help the viewer understand your message for the video that you are posting.

Lastly, engage your audience. You can pose questions to your customers to help get a better idea of how effective your message is. Use analytics for your social media sites to better understand what peaks your audiences’ interests by their interactions, views and shares.

As you post, be sure to be consistent on posting your content, listen to your followers, and properly subtitle your videos. In doing so you ensure that you are engaging your audience and reinforcing your company’s brand and product offerings. Done properly, as others share and react to your social media efforts, you have the opportunity to reach the largest potential of clients.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

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