The November 2012 issue of New North Business Matters focuses on small business entrepreneurs. “Taking the Plunge,” beginning on page 12, explains how entrepreneurs, who have gone out on a limb, start a business. These business owners give insight on what it takes to be successful. New North Business Matters has included a variety of businesses that range from photography to fitness and coffee shops to automobile restoration. Each business entrepreneur answers the question “What is the secret to success?” Now more than ever these entrepreneurs have contributed to the strength of our country by creating new jobs for the American people.
One of these entrepreneurs featured in New North Business Matters, is Autumn Edmiston. Autumn is the founder of the Edmiston Group and describes her 5-year experience as an entrepreneur. The Edmiston Group provides senior level marketing management services to businesses and non-profit organizations on a short or long term basis focusing on: business development, marketing, strategic planning and public relations. Autumn saw first hand the need for management services after watching companies attempt to keep up with the increasing responsibilities and demands of business ownership.
On page 18, Autumn responds to the following questions:
What was the biggest challenge or obstacle that you faced?
Autumn has endured obstacles and challenges with her business. For example, there are a wide variety of business tools and aspects that can become very overwhelming. She has found that with a clear understanding and focus on what she can offer along with what is needed, you can manage a rewarding business.
What was the best decision you made?
“Re-branding my company” as Autumn refers to the company offering more than she was advertising. Autumn used this to identify the business strengths and define what it is that she does.
What advise would you give to someone wanting to start his or her own business?
Identify a need that you can fill for the area that you will service. Autumn added to join a chamber of commerce and get involved in the community, pointing out that people do business with those they like and trust.
What would you say has been the secret of your success?
Autumn answered with the Golden Rule, “… I treat every client’s business like it is my own.”
About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group ~ The Edmiston Group provides senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.
Company newsletters can be an effective marketing tool for businesses and non-profit organizations. Some small business owners launch a newsletter with good intentions, but fail to execute as the months roll on. Having a social media marketing calendar can help keep you on track or allow employees to follow a pre-set guide to execute your message.
Newsletters are one of the most effective marketing tools available, but the key to growing your readership is to create content that offers value, link to additional sources and offer teasers to keep readers wanting more. The following are some of the benefits of a customer newsletter.
Newsletters will increase brand awareness by:
Linking content in your newsletter to outside source, increases your company’s exposure
Helping to build relationships with customers and potential customers.
Creating an effective method to introduce new products or services.
Establishing you and your company as an expert.
Leveling the playing field when competing with larger companies.
I hope that if you are still on the fence about doing a newsletter, or about how often you should publish your newsletter, this blog has given you something to think about – a way to protect and grow your most valuable asset – your business brand. Newsletters can be outsourced if you don’t have the time or resources to execute in-house. For questions on various newsletter services, call the Edmiston Group at 724-612-0755 and sign up to receive a copy of The Edmiston Group’s Seeds for Success Newsletter.
About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group ~ bringing corporate level marketing management services to businesses and non-profit organizations on a short or long term basis. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.
Boy Scout Troop 195 of St. Catherine of Sweden Church held a special Court Of Honor award ceremony on Monday, July 30th. The purpose of this ceremony was to recognize 3 Hampton High School seniors – Henry Arch III, Matthew G. Bauman and Grant K. Smith – for attaining the Eagle Scout Award, the highest honor a Boy Scout can receive.
Becoming an Eagle Scout is considered a very prestigious award, as a scout must complete a minimum of 21 merit badges, demonstrate leadership in his troop and community, complete a service project for the community, and attend a Scoutmaster conference, and an Eagle Board of Review. Nationally, only about five percent of scouts will attain the award. Once the honor is earned, the scout is an Eagle Scout for life.
Guest speakers at the ceremony included The American Legion, the US Submarine Vets, and US Marine Corps. Each of these speakers recognized the Eagle achievement with certificates or medals.
Because he regularly volunteers at Bread of Life, Hank asked them if there was anything they needed done that he could use for his Eagle Scout project. “My project involved renovating a significant portion of the Bread of Life food pantry shelving in Etna, which evolved into 351 hours of labor. The scope of work changed as we worked through the project, but we adjusted. I learned how to detail a project and communicate to adults what needed to be done.” Hank‟s advice to prospective Eagle scouts is to “describe in detail the scope of the project and explain the steps necessary to complete it.”
Matt‟s project was to create a new outdoor worship sanctuary at the New Community Church in Gibsonia, and involved 214 hours of labor. “I chose this project because of on-going involvement with my church. Overcoming project changes, managing manpower and budgeting taught me a lot. I learned how to take charge of a project, work and communicate with adults.”
Grant‟s project was to create raised flowerbeds and an 8- foot bench beside the shuffleboard courts at Hampton Fields retirement home and involved 124 hours of labor. “I did a lot of visiting at my aunt’s retirement home, and I noticed they had nice raised beds there. I figured that Hampton Fields, a retirement home close to my home, would be a great place for a project.” The rains made pouring concrete a struggle, but we were able to accomplish the project through good planning and leadership.”
All three Eagle scouts also participated in several high adventure outings during their scouting experience including a 72 mile wilderness trek at Philmont Scout Ranch in New Mexico and a 65 mile canoe trip down the Au Sable River in northern Michigan. In total, these scouts have accumulated 316 nights of camping, hiked 392 miles, and paddled more 200 miles.
These Eagle scouts offer the following advice to young scouts, “Stick with it, in the end it‟s worth it. Never give up.”
About the Author….Autumn Edmiston, CEO of the Edmiston Group and writer for The Hampton News, brings corporate level marketing management services to businesses and non-profit organizations on a short or long-term basis. The Edmiston Group specializes in business development, marketing, strategic planning and public relations. Our strengths in leadership, message consistency both graphically and by written word, experience and strategy guide business owners in making strong decisions. We bring fresh ideas for YOUR growing business!