Are You a VIP?
It’s always a good feeling when you know that you are part of an elite group that has special privileges. Having a VIP membership can help to do that, whether it’s at your local amusement park, the restaurant down the street, or at your favorite country club. VIP membership helps to set you apart from the rest of the crowd. After all – don’t we all want to feel special?
As a business owner you also need to look at the benefits of the VIP memberships. It is a very practical way to help bring in extra revenue while enhancing the services that you offer. Many people are willing to pay extra to enjoy the privileges.
VIP access can vary depending on your industry but there are some examples of things that can be offered in a VIP package:
- Special gifts
- Birthday acknowledgement
- Free shipping
- Free giftwrapping
- Exclusive lines or customer services
- Increased access to you
- Invites to exclusive events
- Shopping rewards
- Exclusive parking
- Friends are free
These are just a few of many ways that VIP programs can offer more to the customer.
As a consultant, you may have quite a few clients that you work with. Offering a VIP program is something that you can provide that will give the VIP client 24/7 access to you. While this is not a service many consultants wish to offer to every client, it may be something to consider for high end clients that are willing to pay a higher fee for that access and specialized services.
Let your best clients have the option of adding VIP services giving them the ultimate experience without changing the scope of your business. You will have happy clients and a more profitable bottom line to show for it. So put on your thinking cap and create your own VIP program.
About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.