Writer’s block….at some point in time, we all experience it. That’s one of the things that will stop a newsletter in its tracks. Where do you go for inspiration? It’s time to write the newsletter, yet you stare at a blank screen and nothing comes to mind. For the business owner, that’s where things begin to unravel.
Since we write original blogs for our clients, at a recent meeting I was asked where we come up with ideas. Here are some tips to help:
1. Know at some point writer’s block will happen.
Keep a log of future ideas during times of high inspiration. It may be helpful to look at national recognition days and holidays when adding ideas. As a matter of efficiency, keep a running social media calendar as well and pop those dates into the upcoming months.
2. Plan out topics
Another great way to be proactive is to plan out your email topics in advance. With a plan in place, you’ll know that in November, you’ll have a Veteran focus, a thankful Thanksgiving message and a save the date for an upcoming holiday open house. January may be a “New Year New You”. Your plan will lay out what to write about each month so you’ll never have to come up with fresh ideas right on the spot.
3. Look to your customers for inspiration
Be a solution provider. You and your employees should be keeping track of what your customers are asking you in email replies, in-store, online, and on social media. Not only does this help you keep your finger on the pulse of your audience, it also gives you guaranteed inspiration for future content. Additionally, it could open up new avenues for future business development because you’ve uncovered gaps in service.
4. Take a break
When writing, sometimes we find it helpful to either write first thing in the morning or after hours. Turn your email off when trying to focus. It’s like the old adage – “squirrel” when your eyes go to the email that just popped into your box. Give yourself blocks of time to work and then step away.
Sometimes getting the blood flowing is literally what the doctor ordered. You can stretch, walk around, take a run, walk the dog, do jumping jacks or dance like no one’s watching. When you come back to the newsletter your heart is beating a bit faster and your mind is clear.
We also subscribe to a variety of Google Alerts on various topics that help us with ideas. If you’ve never experienced writer’s block…share your secret!
About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.