4960 William Flynn Hwy., Suite 6 PMB #173

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autumn@edmistongroup.com

Mid-Year Review

mid year review, Edmiston Group

A mid-year review is an invaluable tool for your business.

The old saying of ‘time flies’ has taken effect again as we have reached the halfway mark for the 2016 year. To managers, business owners, entrepreneurs, and other professionals it is time to pause and look at a mid-year review. In order to be more successful as you grow your business, you need to see where you started, what you overcame and where you stumbled.

A mid-year review is a great tool to use for your company and your employees. It allows you to adjust staffing and responsibilities as you reflect on past performance and future goals. As you begin this process, it’s easy to focus on failures. But it is just as important to identify the things that you did well. It is easy to see where you struggled but remember that the review is not only to emphasize those areas, but moreover to see where you have done well and aim to move in that direction as your business moves into the second half of 2016.

When you begin your mid-year review, it’s time to pull out your business plan and growth projections for 2016. Look back at your plan, where you hoped to be and where you are. If you came up short on your expectations, there is time to adjust for the second half of the year. Take the time to reflect on positive growth before you begin to figure out where you fell short. Those positive moments are after all what got you to where you are, and have helped you to move forward.

Once you have identified your strengths, it is time to move onto your weaknesses. The goal of identifying weakness within your employees, your company, or yourself is to be able to help to improve these shortcomings. Identify what you can do to improve in these areas, through additional training and/or resources. Over the course of the second half of the year, measure improvement.

As vacations come and go and the summer months fly past, be sure to take the time to look back at the 2016 year. In order to help be the best that you can be, whether it’s your employees, company, or manager, you need to appreciate growth. Identify the areas of success and weakness, make adjustments and come up with a plan moving forward and measure your results. It’s not too late to make the most out of 2016!

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

Is Fear Stopping Your Success?

Edmiston Group, Fear in Business

Fear in business is natural. Learn to use it to your benefit.

As a business owner have you ever felt fear? Being an entrepreneur and business owner is a lot of responsibility, especially if you have employees. You have staff and their families that depend on you and your decisions to keep food on the table and the cash flowing in.

This fear is part of what can help to make you successful, influencing your decisions and actions. By learning how to use fear to make important decisions, you will learn to steer your business through the ups and downs of a business cycle.

Fear is a natural instinct within all of us that helps to guide you in the correct path as you make decisions that lead to the success of your business. It is important to recognize those moments when you experience fear, what is causing it, and why you are afraid. Fear is the body’s sensory item that tells you something simply isn’t right, or that danger could result from an action you are about to take.

Experiencing fear does not mean that you turn your head and run when you are faced with it. In fact, it means quite the opposite. It is time to buckle down and use that fear to help you make educated decisions moving forward.

The first step to dealing with fear is determining its cause. Often times fear occurs when you are faced with an overwhelming task, or something that you have never dealt with before, or it may be the decisions of whether it is time to grow the company. These are all times it is healthy and normal to feel fear, so don’t be alarmed. As an entrepreneur, you have faced some of your fears – whether to open a business, how will your support your family, what happens if I’m not successful, etc. You recognized your fear and took the time to analyze your decision before moving forward and opening your business.

Step two, working through the fear helps to reduce the stress. Once you have determined what is causing your fear it next becomes time to work through it. This is where you have to support the decisions you are making. The fear becomes easier to work with when you have a plan. One example of a plan that I often use is a business plan. It sets forth a path that you will follow as you start the venture of opening up a business. The plan answers many of the ‘what if’ questions and helps to give direction to your fear. If your fear stems from hiring a new employee or any other large decision, it’s your body’s way of saying to stop and think it through, make sure it’s the right decision for you and your company, and if so go for it.

Step three in dealing with fear is knowing when to push through. After you have done your homework and make a decision on a path of direction, it’s time to turn that fear into perseverance. When moving forward you will find that the fear helps to slow you down at times when you may need to rethink things. After you prove to yourself that decision is the right path, you will find that the fear turns into confidence. You have proven to yourself once again that you have the ability to move forward and be a better business owner.

It is important to not ignore fear it as you become a more confident business owner. It is your body’s way of saying, hey… slow down a bit…let’s just make sure this is the right move. While you may have found that your past decisions have always resulted in positive results, that does not mean that it will be the case every time. Use your fear and learn how to harness its power to make you a better business owner.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

Social Sharing Too Much!

Edmiston Group, Social MediaIn today’s marketing strategies, social media is all the craze. There are many different platforms: Facebook, Pinterest, Twitter, LinkedIn, etc. where a company’s business professionals and individuals can post information. It often doesn’t stop there however, many people post their feelings, emotions and thoughts on particular subjects from government to stances on a given subject.

While every person has the right to air their own thoughts and comments I find myself urging many individuals, business professionals, and companies, to heavily filter what personal feelings and comments they post on these sites. With public image being a large part of success for most individuals and companies, sending the wrong message to your followers could not only hurt your business, it could hurt your personal reputation as a business professional.

As you read through your Facebook or Twitter feed do you ever find yourself looking at a post that makes you shake your head in disgust? With the presidential election quickly approaching the amount of these types of posts surfacing on social media will certainly increase.

When candidates are running for presidency, hot topic items tend to surface, giving people the opportunity to voice their opinions. With a few quick strokes of the keys and a slap to the enter button and poof, it’s up – an opinion or belief, or maybe a witty comment to a post that someone else left. No harm no foul…Right? The answer to this is more complicated than a yes or no. Many people use social media to keep up with friends and family along with help in keeping their business contacts up to date. When they see something that is posted with a certain stance on hot topic items, they may change their prospective not just of you, but also your company.

KEEP IT PROFESSIONAL. This is the best tactic that can be used when posting as a business professional, entrepreneur, or company. By posting factual posts or posts that can benefit others you remove yourself from the possibility of creating a bad image in someone else’s mind. Remember social media is about engagement. Just because you feel a certain way does not mean that everyone agrees, and that disagreement may cost you a customer, or business associate. A rule I use myself when commenting on a controversial post is to pause and take some time to think about if your comment is really that important that you NEED to post it.

Remember, by keeping it factual, professional, and beneficial, you stand a much less chance of posting something that could turn others off to you or your company.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

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“Autumn is a true professional committed to working in the best interest of the client while providing excellent service. Her knowledge of marketing makes her a must-have when an entrepreneur needs help promoting their business.” March 19, 2011

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