4960 William Flynn Hwy., Suite 6 PMB #173

Allison Park, PA 15101

724.612.0755

724.444.6176 Fax

autumn@edmistongroup.com

Social Sharing Too Much!

Edmiston Group, Social MediaIn today’s marketing strategies, social media is all the craze. There are many different platforms: Facebook, Pinterest, Twitter, LinkedIn, etc. where a company’s business professionals and individuals can post information. It often doesn’t stop there however, many people post their feelings, emotions and thoughts on particular subjects from government to stances on a given subject.

While every person has the right to air their own thoughts and comments I find myself urging many individuals, business professionals, and companies, to heavily filter what personal feelings and comments they post on these sites. With public image being a large part of success for most individuals and companies, sending the wrong message to your followers could not only hurt your business, it could hurt your personal reputation as a business professional.

As you read through your Facebook or Twitter feed do you ever find yourself looking at a post that makes you shake your head in disgust? With the presidential election quickly approaching the amount of these types of posts surfacing on social media will certainly increase.

When candidates are running for presidency, hot topic items tend to surface, giving people the opportunity to voice their opinions. With a few quick strokes of the keys and a slap to the enter button and poof, it’s up – an opinion or belief, or maybe a witty comment to a post that someone else left. No harm no foul…Right? The answer to this is more complicated than a yes or no. Many people use social media to keep up with friends and family along with help in keeping their business contacts up to date. When they see something that is posted with a certain stance on hot topic items, they may change their prospective not just of you, but also your company.

KEEP IT PROFESSIONAL. This is the best tactic that can be used when posting as a business professional, entrepreneur, or company. By posting factual posts or posts that can benefit others you remove yourself from the possibility of creating a bad image in someone else’s mind. Remember social media is about engagement. Just because you feel a certain way does not mean that everyone agrees, and that disagreement may cost you a customer, or business associate. A rule I use myself when commenting on a controversial post is to pause and take some time to think about if your comment is really that important that you NEED to post it.

Remember, by keeping it factual, professional, and beneficial, you stand a much less chance of posting something that could turn others off to you or your company.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

Are You Getting Your Zzzzzzzs?

Edmiston Group, ProductivityAs a business owner, I often find it too easy to burn candle at both ends, working from early hours of the morning until well after the sun has gone down. This can be true for many entrepreneurs and business owners. If you are fall into the daily cycle you may be hurting your work by not allowing yourself the time needed to recharge and rest.

Sleep, like food and water, is essential to life. Without it the body slowly begins decrease its ability to function both cognitively and physically. By keeping long hours you drain your body of the sleep it needs to be able to think critically, and will find that your ability to think outside of the box will diminish along with other skills needed to be a successful leader and business owner.

Part of what makes up a successful business owner and manager is being able to delegate. You need to know when the task at hand is something that you can handle or if it is a task that is better given to others to complete. Part of being able to delegate to others is also being able to delegate to yourself. You need to be able to decide how to successfully use your time, after all there are really only 24 hours in a day. It is all too easy to get wrapped up in a project and before you know it, everyone else is in bed and your still grinding away, eventually getting a few hours of restless sleep. While doing this every once in a while may not be completely avoidable, doing this on a long term basis will wear you down, causing you to be less productive, less creative, and deliver a less than desirable result.

Below are a few ways that you can help to keep track of time and manage productivity:

  • Set a schedule. Setting a work schedule is essential. By scheduling breaks you help to give your mind a rest from what you are working on. This also helps you to keep track of time and not get lost in your work, resulting in hours being spent behind the desk without giving yourself a break.
  • Stretch those muscles. I’m not saying that you need to have a hardcore workout every day, or ever for that matter. You do however, need to stretch, get up, walk around, get your heart rate up and give your brain a breather.
  • Delegate! Don’t be afraid to ask for help. It may be as simple as having someone answer phones, take messages, managing social media pages, or even filtering your email. This will help to free up time to get done tasks that require your attention.
  • Schedule me time. Be sure to give yourself some personal time to do the things you enjoy. By allowing your mind to unwind, you allow creativity to enter your brain.
  • Turn the lights down. Getting the recommended 7.5-9 hours of sleep a night is important. Try to plan your schedule so you get enough sleep, allowing time before bed where you turn down the lights and unwind.

By doing these things you can help to reduce your workload, increase your efficiency, and produce a better product. Managing is a big part of being a business owner. Learn how to manage your employees, the business workload, but most importantly manage your time. Adjusting your workload and the time to let your mind breath will help you to be more productive.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

Trade Show Success Tools

As spring hits people begin to venture outdoors, enjoy the warmer weather, move into business trade shows, as well as plan for summer outings. No matter what you’re doing, being able to present yourself and your business in a professional manor will help you to make those tradeshows and customer appreciation events a success.

Just like most things, success is often measured in the preparation and execution of a well thought out plan. Do you have people you want to target to personally invite them to your booth? If you have an electronic newsletter set up with segmented lists, you can easily do that through an email platform such as Constant Contact.

BEFORE. The first step in having a successful tradeshow is being properly prepared. Know what new programs you may have to offer and have literature or video prepared to demonstrate your services. Know your talking points. Make sure your literature has consistent branding including logo, email, phone, and website information. Another great tactic for trade shows is having a giveaway. It allows you to collect an attendee’s information to contact them. It also gives you their contact information to be able to send them newsletters or follow up emails.

DURING. All too often I see it. The person running the booth standing behind the table, or even worse, behind the table playing on a cell phone or a computer. By disconnecting from the event you remove yourself from potential contacts which could generate business. You also close yourself off and make yourself less approachable. The best place for you to stand during a trade show is in front of the table. It makes you more approachable and forces interaction between the attending public and yourself.

AFTER. The follow up to any trade show is important. Are you someone who returns from a show with a pile of business cards that sit on your desk and eventually you put them in a drawer to be long forgotten? Then… next year do you look back and realize you didn’t get anything from the show?

By collecting business cards or asking if they would mind being put on a monthly newsletter you open a door for further communication between you and new possible clients. Be respectful of their privacy and be sure to not share their email or address with anyone. That being said a follow up, “It was nice to meet you, if you have any further questions please give us a call, email, or check out our website” is ok. It opens a door to communication and makes it easier for them to reach out to you.

Trade shows and corporate events are a great way to develop new clients and meet new people. Being properly prepared and engaging the audience will help in make your trade show season and summer events successful.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

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TESTIMONIALS

“Autumn has a unique ability to utilize her marketing talents by combining the business aspects of her clients with creative genius, often taking the mundane and making it spectacular. She is very talented!” June 22, 2010

Top qualities: Great Results, Expert, Creative

— Ken Eisner, Eisner Law