4960 William Flynn Hwy., Suite 6 PMB #173

Allison Park, PA 15101

724.612.0755

724.444.6176 Fax

autumn@edmistongroup.com

From Yeah But… To Because: Becoming an Expert

becoming-an-expert, Edmiston-Group What draws people to you or your company? What sets you apart from other companies that offer similar good or services? Being able to turn the, yeah I could do that but, to we are the best at what we do because, will make you not only a more positive person but a stronger business owner.

Knowing your BECAUSE is why people buy from you. If you don’t know why people come into your business, or purchase your product, it’s time to find out. That’s what makes you different than the business owner down the street.

Being a business owner in what we can refer to as my more seasoned years, I have learned that it is important to be able to move past the yeah but. Yeah but.. people won’t support my cause or yeah but.. it’s overwhelming to learn. The But’s stop you in your tracks and the fear or complacency of moving beyond the Yeah but…keeps your business stagnant. These are phrases that you have to replace with, I can do this because.

Whether you are a business owner, a manager, or an employee, you have more than likely been faced with having to learn a task or start something new and wanted to respond with the, yeah I would do it but…. The ‘yeah but’ is your resistance to change. It allows you to justify a reason as to why you cannot complete a task.

Over the course of the past ten years, my business has evolved. Like anyone else in business, if you don’t evolve, you just stay stuck. For me this task was digital marketing – social media, email marketing and websites. It seemed such an overwhelming task and I had no idea where to start. I didn’t know how to # a twitter feed, nor did I really understand what twitter really was, or how to follow a group on Facebook, nor how to put together a website site map. That was back in 2007, and let’s just say I have come a long way since then and even manage to show my own kids new features from time to time on these social media platforms and in the digital marketing arena. How you may ask? I turned the yeah but… into the because.

People didn’t turn to me to help manage their digital marketing programs when I was still floundering myself. They did however turn to me when I learned it, attended webinars, watched YouTube videos on how to increase followings and yes even took a few classes. People came to me for help BECAUSE I made myself a well-educated expert in this field as I knew that it would be part of my key to success.

Since my first webinar I have learned many more tricks of the trade that allow me to be a successful blogger and manager of social media. There have been many hours spent on training. I turned my yeah but, into my, because. People turn to me for help because I have become educated in my field. The Edmiston Group stays up on the social media trends and integrates digital marketing into an overall marketing strategy.

There will always be lessons to learn and people that are more talented than I am to learn them from. However, I am a lifelong learner and will always find new things to learn. You can bet a few years down the road the Edmiston Group will continue to evolve and find new technologies and services to offer our clients. After all….isn’t that how we bring fresh ideas to grow your business?

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

What Zone Are You In?

comfort-zone-to-stretch-zone, Edmiston-groupDo you find as a small business owner that you often feel like you are peddling as fast as you can and are going nowhere, or not near as far as you had hoped? Many of us do. Effective time management and the development of solid people skills will help you set yourself for success and accomplish more.

As a business owner it is important to have people skills. Knowing how to handle other people has a large part to do with how successful you are in in life, as well as business. Many people overlook the fact that these skills also involve you. Recognizing gaps in your own skillset or knowledge base is the first step to becoming better and more efficient at running your business.

Step Out

Becoming more efficient starts by setting goals that are above your abilities. While this sounds crazy, it forces you to improve. Let’s look at three personal zones that you can achieve when setting goals – the comfort zone, the stretch zone, and the extreme zone.

By staying in the comfort zone you essentially stop your learning process. You remain comfortable in the status quo. You have your set clients and you’re happy. Nothing rocks the boat right? As methods of doing business and technology change, you choose to resist change. Efficiencies that come with those technologies are lost and you continue to work harder, but accomplish the same amount or less due to increasing demands. Perhaps during that time one of those long term clients decides to take a different, more progressive direction and leaves you behind.

As you step into the stretch zone you begin to stretch your abilities. This is where you push the envelope on what you are comfortable with. You have stretched your knowledge base and with guts and fortitude learned how to accomplish these tasks in new ways. As you continue to learn new things, you may receive more responsibility at work, or develop a new product line if you’re a business owner. These things didn’t appear to be viable without the stretch so you’ve opened yourself up to new possibilities and opportunities.

Last we have the extreme zone. Entering this zone can be dangerous as you are reaching into an area where you simply don’t have the skill set necessary to be successful and thus can set you and your self-confidence back. You can’t go from couch potato to a triathlon participant in a week. Without proper training, sacrifice and learning how your body reacts to this preparation, you set yourself up for failure.

How you venture into the stretch zone depends on your personality. Some people prefer to take small steps while others jump in with both feet. Reaching into this zone will help to build your confidence and enable you to gain skills that will allow you to move onto tasks that perhaps were originally in the extreme zone. Knowledge is king.

Set goals.

Setting goals helps to keep moving you forward toward reaching that goal. Attainable goals that are set with deadlines will also force to keep you to stay on track and measure your results. The 80/20 rule is also called the “Pareto Principle” named after its founder, the Italian economist Vilfredo Pareto from 1895. What this means is that 80% of result comes from 20% of the focused effort.

Our daily to do lists can be overwhelming and it’s tempting to complete small tasks throughout the day, but at the end of the day, feel like we’ve not accomplished anything. Setting focused goals and blocks of time in your schedule when you’re fresh and where you’re laser focused can help you achieve those goals. Successful people work toward their top two or three goals all the time.

Often goals can be overwhelming and leave you wondering where to start. Fortunately there is a simple solution. Just as dissecting a big project, breaking your goal down into smaller segments with target dates can help to make the goal seem more achievable.

While at times you may feel like these smaller goals are insignificant, be sure to step back every now and then and look at the bigger picture. So tell me…are you ready to stretch?

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

A New Year A New You!

Resolutions and Vision, Near Year Strategy, Edmiston GroupAre you like the thousands of Americans who have made a New Year’s resolution?  Have you made them in the past and struggled or failed to be able to keep them?  In 2016, I made a commitment to take control of my health.  For me, a little extra motivation was the fact that my son was getting married and I wanted to look healthy and fit for his wedding.  It was a nine month journey, not without its sacrifice, setbacks, trials and times when I wanted to give up.  But with consistency, planning and focus on the goal I was able to achieve the end result.

How does that equate to being a business owner you may wonder?  For me, eating healthy, exercising and feeling better about myself was a great boost in productivity and self-confidence.  Business has grown, projects are larger and more complex.  But, I feel I can tackle them.

A New Year’s resolution can vary greatly from something personal such as being more active, getting in better shape or eating better, to performance goals at work.  Whether it is a personal goal or a business goal, you can take steps to help ensure that you are able to stick to your New Year’s resolution.

Resolutions and Vision, New Year Resolutions, Edmiston GroupWrite it down or create a vision board.  For me…I found my mother of the groom wedding dress that I fell in love with and bought.   It was a size I hadn’t seen in years.  I needed to say on track with diet and exercise to still fit into it for my son’s wedding.  I looked at it regularly, tried it on occasionally and knew I needed to stay with the program to have it zip!  Focus on the goal.

Studies have shown that when you put things in writing it is easier to stick to your goals.  Don’t just jot it down and throw it in the bottomless pile of papers on your desk.  Put it somewhere that you can see it and hold that dream, touch that piece of paper or whatever you need to do to fulfill that dream and not become complacent.

What do you want for your business?  How many new clients or projects do you want?  How much do you want to grow your retail business?  As an employee, what education or training don’t you have that you should obtain?  Is there a next level of position you seek?  If so…what qualifications are required and are you willing to educate yourself to ensure you have those skill sets?

Make your goals attainable.  Most people give up their weight loss resolution by February.  They look at the total number of pounds they want to lose instead of breaking that total number down into smaller goals with attainable numbers and dates.  As a business owner, it’s pretty unrealistic to think you will turn your start-up business into a million dollar company in 3 months.  Start out small and know that you can always give yourself new goals as the year progresses.  Shoot for goals such as to lose 10 lbs., walk 7,000 steps, then 10,000 steps and then compete in challenges with fit bits or friends.  Look to increase your business by 5-7%. Add one or two new services or products in the coming year. These are things that are attainable.

Create a plan. There is no better way to get to your destination or goal than to have a path laid out as to how you plan to get there.  It may be to cook your meals on Sunday and have healthy snacks ready.  Perhaps instead of browsing social media for the latest in what’s happening with friends, you take an online class or volunteer at a nonprofit organization.  You gain experience and expand your network.

For the business owner, simply saying you’re going to be more profitable with no plan as to how you are going to do it, will often leave you empty and discouraged.  Have dinner with trusted colleagues and discuss your plan.  Then put the plan to paper and execute.

The New Year is a great time to start a new steps in the right direction.  Be sure to set yourself up for success and create a path to follow.  Little reminders of what your goal is and being able to see the progress will help you continue down the path the success! Take time to celebrate the little victories.  I will tell you that it’s easy to slide back into old habits.  Commit to eating right, exercising and plan for your next position or business growth opportunity.  Be the best you can be in 2017!  Are you up to the challenge?

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

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TESTIMONIALS

“I hired Autumn to help me market my business, and she has produced incredible results. She has helped me take my business to the next level in a shorter time than I could have imagined, and is as dedicated to helping my business succeed as I am. I would recommend Autumn to any business that is looking to step up their marketing efforts – you won’t be disappointed.” January 18, 2012

Top qualities: Great Results, High Integrity, Creative

— Lauri Paxton, Owner, Paxton Bookkeeping and Tax Services