Blogging Can Increase Web Traffic by 55%

Have you ever wondered, “Why do businesses blog?”  Then you’re not alone.  Blogging takes time, commitment and perseverance.   These very same attributes are necessary to make a business successful.  The fact that something requires hard work is not an excuse for not doing something good for your business.

So if it’s not the amount of work that keeps business owners from blogging, what is it?  Perhaps you have considered starting a blog, or have blogged, but have not really been convinced of the benefit or just don’t see the value.  Then read this next two sentences quoted from Rick Burnes of HubSpot carefully:

Companies that blog have far better marketing results. Specifically, the average company that blogs has 55% more visitors.

Read the full blog by Rick Burnes of HubSpot

Benefits of Blogging:

Increasing web traffic is only one benefit of blogging.  Here are 7 more benefits of blogging…all of which support increased sales:

  • Improve your SEO (Search Engine Optimization)
  • Build a sense of community with your audience
  • Allows you to engage your customers
  • Helps you to be recognized as an expert in your field
  • Frequent new and engaging content gives people a reason to keep coming back to your site
  • Build trust with your audience
  • Writing keeps you in the learning game, which helps you to continue to help your customers


Incorporate Blogs into Your Overall Social Media Strategy:

If you don’t already, start an editorial calendar so that your blogs are well planned and focused.  Once you have written your blogs, be sure to capture the full benefit by summarizing the blogs and incorporating them into your newsletter.  This is a great way to drive your target audience to your website.  For even more exposure, also share links to your blog via Twitter, Facebook, LinkedIn and other social media channels including Pinterest.

Have a question or need help with your blog or in marketing your blog?  The Edmiston Group can help.  Contact Autumn Edmiston at 724-612-0755 for details.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group ~ The Edmiston Group provides senior level marketing management services to businesses and non-profit organizations on a short or long term basis.  Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

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