Create a Fall Marketing Focus

Edmiston Group Fall Marketing PlanFall is in the air! Somehow each new season (except winter, of course) seems to trigger the desire and energy to regroup. This year, let the changing landscape of fall be a reminder to recharge your business battery so you can increase productivity through year end.

Begin by stepping back to the basics.

Create a task list! Ideas are good, but they go nowhere without organization. Create an Excel spreadsheet or use another comparable method to track your projects. Be sure to include the task, the responsible party and a realistic time table. Don’t forget to review and update the task list, so you can keep yourself and others accountable.

Get the word out! Unfortunately, many small business owners fall short from the start because they fail to place enough emphasis on sharing their own message. Nearly 99% of business is generated by word of mouth and referrals, but how will anyone know if you don’t tell them? Refocus, and get the word out!

Embrace digital marketing! Whether you are comfortable with it or not, digital marketing is one of the most effective ways to spread the word. The options are plentiful, but instead of feeling overwhelmed, jump in by using just a few.

Expand your email list! This is an important year-round focus, but for now, work on implementing a few new methods:

  • include QR codes to make it easy for mobile users to sign up for your newsletter
  • allow readers to join your email list by sending a quick text
  • promote an online give-away for new users who register to receive your newsletter

To learn more creative techniques to expand your email list and generate more business, download our Growing Your Email Marketing List.

Also, visit us on Facebook, and post your most effective method of expanding your contact list. Everyone who posts an idea will be eligible to win an end-of-September give away. While you’re there, don’t forget to LIKE our Facebook page!

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

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