Company newsletters can be an effective marketing tool for businesses and non-profit organizations. Some small business owners launch a newsletter with good intentions, but fail to execute as the months roll on. Having a social media marketing calendar can help keep you on track or allow employees to follow a pre-set guide to execute your message.
Newsletters are one of the most effective marketing tools available, but the key to growing your readership is to create content that offers value, link to additional sources and offer teasers to keep readers wanting more. The following are some of the benefits of a customer newsletter.
Newsletters will increase brand awareness by:
Linking content in your newsletter to outside source, increases your company’s exposure
Helping to build relationships with customers and potential customers.
Creating an effective method to introduce new products or services.
Establishing you and your company as an expert.
Leveling the playing field when competing with larger companies.
I hope that if you are still on the fence about doing a newsletter, or about how often you should publish your newsletter, this blog has given you something to think about – a way to protect and grow your most valuable asset – your business brand. Newsletters can be outsourced if you don’t have the time or resources to execute in-house. For questions on various newsletter services, call the Edmiston Group at 724-612-0755 and sign up to receive a copy of The Edmiston Group’s Seeds for Success Newsletter.
About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group ~ bringing corporate level marketing management services to businesses and non-profit organizations on a short or long term basis. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.