The most important activity of any business is marketing. Without marketing, you have no customers. It’s marketing that creates the interest in, and demand for, your product or service. Marketing is anything you do to get the message out about your business. It offers potential customers another option for where they should spend their money.
Define and tightly focus your marketing efforts toward your target audience. This includes demographics such as age range, income, location for B to C sales, and type of business if you sell B to B. Know where your customer’s pains are and be a problem solver – not a salesperson.
Apply your unique selling proposition, what makes you different than the competition, to a defined audience with a focused message on how you can alleviate their pain or problems.
When you strategically craft your message in this way, you don’t have to convince someone to buy from you. They realize you have the ability to solve their problems. By knowing your target audience, your advertising dollars can be directed to the correct publications, or targeted to the appropriate demographics for social media advertising. This type of planning helps to control advertising costs and yields results.
Grow your business by knowing your audience, identifying their problems and creating solutions with your unique selling proposition.
About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group ~ bringing corporate level marketing management services to businesses and non-profit organizations on a short or long term basis. The Edmiston Group consistently delivers and implements real-world, proven business marketing ideas and strategies.