Launch ….By Michael Seltzner

Staying abreast of technology and the ever-changing platforms of social media is challenging.  Launch delivers guidance on how to use compelling content to deliver a message that attracts people and opportunities.  Stelzner focuses on the needs of others while providing solutions to create value.  The Elevation Principal is the foundation for this book and it teaches how to gain trust by providing highly desirable content that lacks any obvious marketing message or motive.  Stelzner described how The Social Media Examiner – Your Guide to the Social Media Jungle garnered support from social media experts, held interactive video broadcasts and enlisted high-profile professionals to contribute content.  These articles were published on the site, they gave away weekly how-to-articles and within 12 months they became one of the world’s top two social media blogs.   Being creative in affiliate relationships adds value to the referral partnerships and Stelzner has that mastered.  These concepts can be applied to anyone looking to propel their business to the next level.  I highly recommend Launch.

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