As a business owner there are many significant shopping days that can amount to big sales if you take advantage of them. With high promotion days such as Black Friday, Small Business Saturday, and Cyber Monday, you stand a good chance of having people rushing about looking for the special gift for their loved one.
Part of being able to convert those window shoppers into paying customers is by making sure that they know where they can find some of the best deals and unique gifts. Couple that with some unique added value service, such as a holiday open house or complimentary gift wrapping, and you’ve set your business apart.
Time is running short, so now is the time to make the most of how you will leverage sales and bring those customers back for more. Use this time to grow your list. Digital marketing can be a key component to business growth this holiday season. Set up a “Text to Join” program to let people know of special sales and promotions. Ask for email addresses at the register. Offer a grand prize drawing with a place for people to list their contact information and email.
Social media can be the most economical way to market your company. Target ads on such sites as Facebook with specific demographics such as gender, geographic area and interests. This helps place the ads where your customers are.
Another way to advertise is with local flyers, banners or newspapers. While many people say that print ads are going out of style they are still around and are still viewed by many people who are looking for a good deal.
Bundle items together to create a total package at a higher price point. For example, a bowler’s starter package could include: a bowling ball, case and shoes – then throw in a free bowling ball towel with the purchase of the bowler’s starter package. Bundling items or services increases revenue. The customer can then purchase everything under one roof and not have to go anywhere else.
Utilize online marketing on the social media platforms and print to build your brand and create loyal customers. Wishing you a happy and prosperous holiday season.
About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.