Marketing is an important part of not only growth but also the existence of a business. Business owners that sit back and rely on current customers without reaching out to develop new relationships will find themselves losing their competitive advantage and eventually closing their doors. Edmiston Group will create a marketing strategy for you to reach your targeted audience through defined verticals and identification of potential new customer markets.
Marketing collateral is considered the collection of media used to support the sale of a product or service. Being successful starts with having the proper marketing material. Edmiston Group will create strong marketing collateral with consistent messaging, branding and calls to action.
Tradeshows are a great way for your company to reach new markets. If worked properly, a trade show can help generate exposure to new clients and business referral partners. In our Tradeshow toolbox package, Edmiston Group will show you how generate pre tradeshow buzz and execute post show follow-up.
From backdrop displays to tablecloths and banners, our team of experts will work with you to ensure you present a professional image that stands out from the crowd.
Tradeshow Toolbox Services include but are not limited to:
- Booth Design
- Enter to Win Boxes
- Brochure Holders
- Booth Lighting
- Table Coverings
- Branded Company Apparel
- Business Cards
Edmiston Group will ensure that you have everything you need to make your tradeshow successful. We will help you through the process, from making sure you have all the necessities of your booth covered to developing and designing specific marketing material tailored toward your company and the given trade show audience.
Another way to get your name out to the public and create excitement about your company is by hosting an event. To effectively plan your next event, Edmiston Group will work with you to determine an outcome for your event and provide supportive marketing services to accomplish its execution.
Edmiston Group will design all event advertising, marketing materials and handouts.
Our goal at Edmiston Group is to design, develop and help you execute a one of a kind event.
Business Launch/Grand Opening
Whether you are preparing for the initial business launch or the grand opening of a new facility, Edmiston Group will help you to ensure that your new venture will attract new customers. Edmiston Group recently worked with a local franchise to execute their grand opening. This occurred through 3 months of pre-planning, targeted advertising and tracking of where their customers found them. The result – they were the top revenue producing franchise in franchise history during their opening month in business. We pride ourselves in having the marketing know how to increase foot traffic that leads to the generation of sales and repeat customers.
Our business launch/grand opening process:
- Identify the proper demographic to target for marketing and outreach.
- Develop and deploy the proper advertising and outreach to attract attention to your business launch or grand opening.
- Ensure that all advertising and task oriented deadlines are being met as the event approaches.
- Develop a method in which customer contact information will be obtained from foot traffic at the event.
- Defined post event follow up with possible customers and clients who attended your business launch or grand opening.