Summertime Events Should Not Mean Stress!

Summertime is a time to relax…unless you happen to be involved in promoting summer events.  Many nonprofit organizations, catering companies and seasonal businesses depend on the summertime for a large source of revenue.  But the increased workload to execute and promote events can be overwhelming.

If you are fortunate enough to be involved with summertime events, such as golf outings, picnics, family days, camps, sporting event picnics, clay shoots, or a number of any other summer events, we have a couple suggestions to make your life easier, your events more successful and your summer more enjoyable.

  1. Consider outsourcing some of the marketing for your summertime events to help with the overflow. Marketing firms can help with press releases, direct mail, flyers, online registration products and general marketing.  By working with a marketing firm who specializes in promoting events, you can count on efficient execution, saving you countless hours and much frustration.
  2. Use an event registration tool.  You will be amazed at the time and money savings from using a product such as Constant Contact’s Event Spot.  This product takes care of registration, collecting money and helps to market your event.

By incorporating a few changes and enlisting in a bit of help (from both people and technology), you can have the confidence that your event is promoted using the best tools and in a professional manner.  One call to 724-612-0755 is all you need to get started.  You deserve to enjoy the summer too!

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group ~ The Edmiston Group provides senior level marketing management services to businesses and non-profit organizations on a short or long term basis.  Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

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