Memorial Day is just around the corner, and to me that means SUMMERTIME. What does summertime mean to you? To me, summertime means warm days, sunshine, flip-flops, ice cream, picnics and vacation. As much as we require a little R&R to rejuvenate, spend time with family and friends, and to simply enjoy all the wonderful gifts summer has to offer, our businesses simply can’t take a vacation.
Just as you plan for your vacation, you need to take a few steps to plan how to continue marketing your business while you are away. Many business owners make arrangements to ensure their core business continues to operate while away, but fail to consider the impact of putting their marketing and PR on hold. This can result in a pipeline that is lacking upon return from vacation. A month down the road, you may regret not taking precautions to maintain a consistent marketing and PR program…but by then it is too late. You can only look forward.
So what is the solution? Consider outsourcing your marketing needs on a short-term basis. With a simple consult and/or meeting, you can rest assured that your email marketing, social media presence, blogs and press releases will continue in your absence. No one would ever guess that you’re off enjoying yourself on a beautiful mountaintop or soaking the sun on a white sandy beach. One call is all it takes.
About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group ~ The Edmiston Group provides senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.