The holidays are a wonderful time of year, but sometimes we stress over the little things. To make your holiday gift giving one less thing you have to worry about, here are some tips to keep in mind this holiday season.
First and foremost, gifts do not need to be expensive. In fact, overly expensive gifts may be frowned upon. Your gift should be part of a yearlong client plan and should demonstrate your values. Keep reading for some tried & true ideas and perhaps a few new ideas too!
Host an Event:
Is a sense of community important to you? Then perhaps hosting a Holiday Open House for your clients is the way to go for you. Provide a nice array of cookies and treats and keep the atmosphere light and cheery.
Give a Gift That Gives All Year Long:
- Give a candy jar to your favorite clients. Stop by throughout the year and refill their jar.
- You’ve likely heard of the Fruit of the Month Club, but these are unique ideas that are perfect for busy professionals! Here’s some ideas from Forbes.
- Many retail organizations offer these services. You can always find monthly packages for coffee, nuts, fruits and many other products. Be creative and stay on the top of your client’s mind year-round.
Give Something Memorable:
Ask yourself which of the following your clientele is more likely to value:
- For the executive (unique book, executive puzzle)
- A lasting gift (unique mug, monogram pen set)
- Ecological (sustainable bamboo coasters)
- Specialty foods (cheese medley, a collection of nuts, quality chocolate)
- A gift of thanks (flowers, engraved wine or champagne bottle)
- Something outside the ordinary (artistic ornament, stand out spirits)
Timing:
Consider sending a thank you note at Thanksgiving. Sending something before the rush of the holiday Christmas holiday acknowledges that you are thankful to have them as a client and helps you to not get lost in the shuffle.
Our final word on giving is this. Be thoughtful. Know and consider your client. The same gift might not be right for all. Regardless of the gift or timing you choose, be sure to be customer oriented all year long. The best gift you can give is genuine appreciation on a day-to-day basis. But a little extra at the holidays is certainly a bonus!
About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.