4 Business Spring Cleaning Tips for Renewed Success
Spring is filled with ideas of rebirth, renewal, and regrowth. It is the perfect time to review your marketing strategy and business achievements against your goals. It’s also a great time to refresh your branding to ensure your company remains relevant and fresh.
Follow these 4 Spring cleaning tips to grow your business:
1. Refresh Your Website.
Are your website pictures and content showing their age? Incorporate updated images to your site that show visitors who you are, what you do, and what you offer. Updating core pages, rewriting with more colorful descriptions, and fresh images or videos can help make a bigger, more lasting impression with your readers about the products and services you offer and the solutions you provide.
2. Spice Up Your Social Media Posts.
Test your social media to see if it reflects your brand. Does it align with your intended messaging? Does it portray the voice of your products and services? Review your metrics and analytics to see how well social media is working for you. What’s working well? What isn’t receiving the engagement you had hoped for? Then spice your posts up with new images, gifs, videos, stories… use a variety of content that will engage your viewers. You want your posts to grab their attention.
3. Review Your Client Base.
Spring is a great time to touch base with your clients – past, present, and potential. The simple gesture of a phone call or sincere, personal email to check in and say hi can make a world of difference for your business’s success and client retention. This simple action allows your clients to feel comfortable calling you for help, and it is a great motivator for you to ask your clients for referrals, especially if they are impressed with your products and services.
4. Renew Your Business Goals.
Take a look at your original goals and vision to see if your business is still on track to meet them. What did you ultimately want to accomplish? What kind of projects did you want to take on? If you are off track, it’s time to update your goals to reflect your current business operations and pace of growth.
This Spring could be the push that drives your business to success for the remainder of the year. By refreshing your website, spicing up your social media, re-engaging with your customer base, and renewing your goals, you’ll be refreshed, more energized, and ready to take your business to a whole new level.
About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh-based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.