In an era where automation is becoming dominant in almost all aspects of our lives, it’s tempting to believe that artificial intelligence (AI) can handle every task perfectly – especially with your business. The reality is that AI has many potential advantages AND some disadvantages.
When it comes to the art of crafting engaging and authentic content for your blogs, relying solely on AI for blog writing without adding your voice and tone can lead to drawbacks. And these drawbacks can damage your relationship with your customers.
Here are 3 drawbacks of using AI generation in your blog writing without adding your spin on the information presented:
1. Lack of Creativity
Creativity is the ability to use your brain and your thoughts to create writing that goes outside the boundaries of what’s expected. A common and often overused phrase for this creativity is thinking “outside of the box.”
Creative writing tends to be more unique when it comes from a personal place. Every individual has their own level of creativity that combines their own thoughts and views on different things. AI essentially makes predictions based on algorithms and the data input it has been fed.
Although a machine’s algorithms can help it learn and adjust over time, it doesn’t have the capacity you have for creativity, inspiration, and an individual way of thinking. Most often, content crafted by AI will be generic and uninspired. Your creativity will help capture your audience’s interest and engage them to read more.
Solution: If you choose to use AI to craft any part of your content, be sure to then incorporate your personal experiences, thoughts, and perspectives in a way that honors and engages your audience.
2. Absence of Empathy
When a reader feels an emotional connection with the writer or a writer’s content, they are more likely to engage with the content. Incorporating empathy is key. Empathy is the ability to emotionally understand what other people feel, to see things from their point of view, and to imagine yourself in their place.
Empathy requires the ability to experience the world through our senses: sight, smell, sound, taste, and touch. It is also driven by powerful biological impulses and personal needs that AI applications cannot reproduce or experience.
A machine using AI applications cannot empathize and lacks the ability to feel, whereas you can.
Solution: As a writer, integrate these feelings and emotions into your blog writing and establish a genuine sense of connection with your audience.
3. Disinformation
When you are writing from a place of creativity and using empathy to connect with your audience, your content will be original and authentic. AI generates content from the questions and parameters you feed it and then assembles and presents the answers from the data available on the internet.
With unregulated tools that are freely available, anyone can release false information and “fake news” on the web. Additionally, many perspectives might not align with yours, even if they prove true for another.
Originality is of the greatest importance in blogging, and relying on AI increases the likelihood of unintentional disinformation and duplication. So, how do you know if the content AI presents is accurate and presented in an original manner? Without research, you do not. Without actually fact-checking the content, your company poses a risk of plagiarism and disinformation.
Solution: Be sure to fact-check any content originated by AI and incorporate your own set of facts that you genuinely believe in and can back up.
In conclusion, while AI offers efficiency and scalability, it falls short of delivering the authenticity, creativity, and emotional intelligence required for original and effective blog writing. Incorporating a mixture that combines AI assistance with human creativity can yield the best results, ensuring your blog resonates with your audience while maintaining your brand’s integrity.
If you need help creating original blog content that connects with your audience, give me a call at (724)612-0755.
About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh-based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.
