The Solution to the Problem

Did you ever have someone always come to you with a problem? This could be a friend, a business associate, or a fellow employee. They present a problem or in a conversation say “the problem is” … but what is the missing piece? It is a suggested solution.

I recently spoke with a nurse that was set to meet with her supervisor to discuss issues that related to patient care. Prior to her meeting, our conversation started with – the problem is when they bring the trays up, the coffee spills on the sugar and it’s gross. It bothers me to give this to the patient. Not only are we providing patient care but because meals are cold, we are having to heat them one at a time. This is affecting our capability to provide quality care and impacting the patient’s ability to heal because of unsatisfactory nourishment. She had a laundry list of issues and as I listened, I asked, “What’s the solution?”

The nurse thought about my question and proceeded to offer ways that could improve a patient’s experience and provide solutions to her concerns. Before her meeting with the supervisor, she put a wet condiment packet from a food tray where coffee had spilled in a baggie took it with her to the meeting. The supervisor was unaware of many of her concerns, but what helped her cause was the fact that she provided an example of why it bothered her to serve a patient a try with a condiment that “looked gross” as well as offered solutions. The outcome…. some of her suggestions have been implemented.

An engineering colleague spoke of an entirely different situation where a junior engineer is choosing to not step up to the plate with solutions to work situations. After a number of years of working for him, the junior engineer still comes to him wanting answers to problems he is qualified to solve. The junior engineer has been asked to get his PE, but he says he doesn’t want that responsibility. The lack of drive and the ability to want to problem solve will eventually hurt his career. The senior engineer indicated the junior engineer has the right answer, but doesn’t want to offer the solution. He would rather allow someone else make that decision for him. Many senior engineers will be retiring soon and he told the young engineer that in the not-too-distant future, he would HAVE to make decisions because they wouldn’t be there to ask.

Problems and solutions in two different industries… but very different outcomes.

What steps should you take to become a problem solver?

  • Identify and define the problem. Break apart the situation and identify a root cause of the problem. Document how the process currently flows and identify how the problem is impacting your ability to effectively perform your job.
  • Look at various software tools, operational shifts, and changes in policy that would impact the situation.
  • Offer multiple alternatives that could be modified to determine a best outcome.
  • Evaluate alternatives. Include affected parties to garner feedback and buy in for the solution.
  • Sell your solution to leadership or if you are the business owner affected staff.
  • Implement and reevaluate proposed solutions allowing for feedback and/or modification.

At the end of the day are you going to be a problem solver or a person who doesn’t want to take the responsibility to improve customer service, operations and ultimately help a business be better? I challenge you to evaluate your conversations to see if you can shift your mindset to offer solutions to today’s problems.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

There’s an App for That!

Apps can serve a variety of purposes – entertainment, productivity and even find your phone when you lose it! It seems like you can get lost in the app store trying to find the best fit for your needs. From accounting software to video conferencing and marketing apps, there are tons of options available in your app store to help you with productivity, efficiency, and communication.

As business owners, we are always thinking about ways to streamline, process and track activities in everyday business. With tablets and cell phones, business is on the go now more than ever. The digital age has offered up a myriad of tools to enhance creativity and productivity. Technology continues to evolve at the speed of light and new apps are being developed every day. The flexibility and reliability of moving from desktop to your mobile devices allow business owners to manage tasks on the go.

Mobile apps are powerful and can help your business run more smoothly. They can help improve daily operations, organize ideas, manage travel expenses, automate tasks, to name a few. If you can think of ways to run your business more easily, there’s probably an app to help you do so.

In a recent blog on Productivity, Constant Contact shared the 17 Productivity apps that can make an impact in both business and your personal lives.

How many do you use?

Once you’ve established an app that you feel works, evaluate the product with staff and share with them the vision you have and how it will improve their jobs. Get feedback for their buy-in and/or allow them to offer up alternative apps they may know that you haven’t discovered.

Habits are hard to break, but many apps have trial periods or basic users in order for you to determine if the fit is right for you and your business. The key is once you land on an app, that you incorporate its usage into your everyday business for it to be effective and you to reap the benefit of efficiency. Create procedures and processes as necessary to implement the app and evaluate its effectiveness.

Don’t settle for “we’ve always done it this way” when there can be a better way through the use of technology. I challenge you to step outside your comfort zone and find an app that will streamline your business, improve productivity, and increase profits.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

person using computer and phone to view social media

How Social Are You?

person using computer and phone to view social media

The key to growing your business is understanding your audience and who your prospective customers are.  With the recent workplace changes, zoom meetings, and virtual cups of coffee how are you connecting with that audience?  Are you reaching out via a newsletter to stay top of mind?  Do you regularly post on social media channels where your customers are?  Are you using postcards and/or snail mail to stay in touch?

Sharing relevant content on your social channels is a great way to keep your audience abreast of industry updates, new products, and/or accomplishments.  This type of information can come directly to your inbox by way of Google Alerts.  If you are unfamiliar with the term or the process to set up an alert, here is a quick how to link

Look for your customer’s pain points.   For example, if a prospect mentions a problem they’re having that you can address, a Google Alert can enable you to quickly get involved in the conversation with a helpful piece of content or insight. If a potential buyer’s company hires a new CEO, key personnel, or expands their business, you should comment on the alert’s trigger event as soon as possible to get on their radar.  Based on your need, these alerts can easily be adjusted.

As it pertains to LinkedIn, make sure your LinkedIn profile is optimized.  Identify the groups where your potential customers are members, follow and participate in discussions.  These discussions can often reveal the current pain points a customer is experiencing.

NURTURE DON’T SELL

When developing online relationships avoid the hard closing tactic and nurture your leads.  Understanding who your leads are is key to your sales process.  Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks — notably Twitter and LinkedIn, but others certainly fit the bill. Through commenting on, liking, and sharing prospects’ and customers’ posts, salespeople create relationships with buyers and boost their credibility by taking an interest in what they’re discussing.

As you share success stories from current customers, third party validation helps build your credibility with potential buyers and allows prospects to relate to your customers’ experiences.   If you have provided a solution to a problem a potential prospect may be more likely to envision the same solution solving their issue as well.

Likewise, are you monitoring customer satisfaction within your company’s service delivery and addressing any unresolved problems and issues?  How often before hiring a company or service, going to a restaurant, booking travel, etc. do you look at customer reviews?  As a consumer, do you have a better image of the company if they acknowledge the issue and make amends?  Let’s face it, we’re not going to please everyone 100% of the time, but if your company consistently has 2 or 3-star reviews it may be time to look internally.

IF YOU’RE NOT MEASURING YOU’RE NOT MARKETING

Measure your engagement in the form of likes, comments, and shares.  The higher the engagement the more likely the content resonated with your audience. By paying attention to what content gets the most engagement with your audience, you can see what content or conversation topics are of interest to your prospects.   This is a good indication that you should seek out and share more about that topic.

It boils down to this…

  • Know your target market
  • Provide relevant information and nurture prospective leads
  • Track your engagement and provide more like content
  • Develop social relationships that allow you to close the sale

If you are unsure of your audience, their pain points, or how to engage and track performance, contact the Edmiston Group or call 724-612-0755.

About the Author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.  Contact the Edmiston Group today to learn how we can bring fresh ideas to help grow your business.