Green and black QR Codes

QR Codes with a Twist: The Secret Weapon for Small Business Marketing in 2025

by BlogEdmiston Group

Remember when QR codes first popped up and everyone was like, “Wait, what do I do with this?” Fast forward to 2025—and they’ve made a massive comeback. Personally, I believe COVID played a role in this as paper menus with QR codes and drink lists were some of the things changing consumer behavior that brought back a surge.

But this time, they’re smarter, faster, and way more fun. If you’re a small business owner looking for a low-cost, high-impact marketing tool, QR codes might just be your new best friend.

Why QR Codes Still Matter

In a world where people expect instant access to information, QR codes deliver. They’re scannable by any smartphone camera, easy to generate, and super versatile. But the real magic happens when you go beyond the basics—when you give your QR codes a twist.

Here’s how to turn these little black-and-white squares into powerful marketing machines:

Lead to Exclusive Video Content

Imagine a customer scanning a QR code on your coffee cup and landing on a 30-second video of how the beans were roasted—or a message from your team about what makes your blend special. Video builds connection, and QR codes are your shortcut to storytelling.

People love to connect with brands. Here are some use case ideas:

  • Behind-the-scenes product videos
  • Personal thank-you messages
  • Tutorials or “how it’s made” clips

Unlock Coupons & Loyalty Rewards

Why make customers dig through emails or apps for a promo code? A QR code on your receipts, flyers, or signage can lead directly to a special offer or loyalty program signup page.

Pro tip: Add some urgency with a countdown timer or “limited to first 100 uses” language.

Augmented Reality (AR) Experiences

Welcome to the future. Pair a QR code with an AR filter or experience to bring your brand to life. Maybe your product packaging launches an AR animation when scanned. Or a mural outside your shop turns into a 3D art piece.

Industries this strategy works great for:

  • Retail
  • Art & design
  • Food & beverage
  • Tourism

Smart Packaging That Sells

QR codes on packaging don’t have to be boring. Add personality by linking to:

  • A playlist curated for your product
  • Care instructions in a fun, visual format
  • Customer reviews or testimonials

This turns your packaging into an interactive, value-adding experience.

Tips for Making QR Codes Work for You

Customize your codes: Use colors, logos, and branded frames so they match your brand.

  • Test before printing: Always test your QR code to make sure it leads to the right page.
  • Use a dynamic QR code generator: These let you change the destination later—even after it’s printed. QR Code Dynamic is what I used for this blog.
  • Track performance: Use QR code platforms that offer analytics so you can measure what’s working.

QR codes aren’t just a shortcut—they’re a connection point. In 2025, the businesses that win are the ones that create memorable, shareable moments. By giving your QR codes a twist, you’re not just giving people a link—you’re inviting them into your world.

So go ahead—slap that code on a sticker, a sandwich wrapper, or your storefront window—and let it do the heavy lifting. Share what’s worked best for you!

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh-based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

representation of marketing display items to brand for a trade show. Orange and white banners on a brown background.

3 Steps to a More Impactful Trade Show

by BlogEdmiston Group

Trade shows offer a wonderful opportunity to showcase your brand, network with industry peers, and gain valuable leads for business growth. If you plan on sponsoring a booth at a tradeshow, getting ready can be overwhelming. However, with the right guidance and planning, you can pull off the perfect trade show in 3 simple steps.

Step 1:  Create Marketing Materials

Preparing for a trade show requires careful planning and strategic creation of marketing materials. We recommend that you begin this process two to three months in advance. This gives you time to focus on creating cost-effective, high-quality flyers and promotional materials. 

You’ll want to share a clear and consistent message about your business across all your marketing materials. Many of these materials will be part of your display to attract attention to your booth, where you can provide engaging materials such as client testimonials and case studies.

Have a mix of detailed brochures for serious prospects and more general flyers for the wider audience. By ensuring everything aligns with your brand and including a call-to-action, such as setting appointments or newsletter signups, you can maximize your trade show impact.

Step 2:  Prepare Displays

Reach out and contact your display vendors 6-8 weeks in advance to explore what display options are best for you and your budget. This first step is a great opportunity to get feedback on your display design. Budgeting is crucial and is in part dependent on how long you plan to use the display. It is also important to consider the logistics of getting the display items to the show and the ease of setting them up for display. 

By carrying a clear and concise message from your marketing materials to your display items, with appealing graphics, your display will capture attention quickly. The goal of your display is to create interest within 3 seconds. Your company representatives can then engage and follow up with potential customers.

Step 3:  Finalize Promotional Items

Last but not least, choosing the right promotional product for a trade show is essential for maximizing return on investment. By planning ahead, you can integrate the promotional item into your overall marketing strategy, from pre-show invitations to post-show follow-ups. 

Focus on high-quality items that appeal to your target audience rather than generic giveaways. This will help build trust as your audience knows you understand their needs. Personalizing the promotional item to the audience’s preferences can enhance overall engagement and effectiveness.

Trade shows are a lot of work, but they can also be very rewarding both personally and financially for your business. By implementing the 3 steps above, you are well on your way to making your next trade show more impactful in terms of growing your audience, strengthening your brand, and creating relationships that impact your total sales and revenue. If you need help creating materials, preparing displays, or deciding what promotional item makes sense for your business, call the Edmiston Group at (724)612-0775. We would love to help!

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh-based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.