The Value of Blogging for Your Small Business

Blogging has grown exponentially over the years. What is the value of blogging that is driving so much volume? According to Hubspot, consumers want to learn more about brands from content rather than traditional ads. So, let’s talk about why blogging specifically is so valuable.

Blogging is a medium that gives you control as to what information you share about your business and services. Blogging also allows you to share your thoughts, demonstrate your expertise and express your insights and opinions to engage with your audience on just about any topic you wish to cover. Of course, you’ll want to blog about topics relevant to your business and your audience, but as you can see, you have lots of opportunity for various kinds of content. Blogging doesn’t have to be overly hard, and you don’t have to be perfect when writing it. Remember, “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” – Brian Clark.

Here are 3 ways blogging can add value to your business.

Build Trust

Writing blogs with valuable content will help educate your readers and customers. By educating your audience, the value of your products or services will become more evident, and therefore more desirable. By staying consistent with your messaging and being reliable with your blog content, your audience will learn to trust what you say and see you as an expert and industry leader. In turn, your audience will be more engaged with your products and services, sharing their feedback with their friends and family which will help increase brand awareness.

Residual Content

Now you see it, now you don’t! When you write a blog, that blog will be distributed on the internet for all to see. The content doesn’t just disappear once you write it. Overtime, your content will continue to be seen by new viewers. This content, when not time sensitive, is often referred to as evergreen content. Evergreen content will be available to all your readers on the web with search traffic growing continuously over time. The value is that your content will be fresh to the new readers searching for this content even though the content was written long before. This will help drive traffic to your website and help attract potential new readers and customers. The more frequently your blog, the more power behind exponential growth.

Lead generation

Leads are extremely important to the success and growth of your business. Are you struggling to get qualified leads for your products or services? Blogging may be just the answer you are looking for! One tool to incorporate into your blog is a lead magnet. A lead magnet is a term for a free item or service that is given away for the purpose of gathering contact details such as their  email, address, zip code, and other details in exchange for something of value you’re providing. If the reader is willing to exchange their information for your free item or service, there is a good chance the reader will convert and buy your products or services. 

Blogging is a very valuable and powerful tool. If you want to incorporate blogging in your marketing strategy but are not sure how to get started, send me an email to discuss your next steps.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh-based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

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