3 Ways to Boost Your Next Marketing Campaign
Marketing is one of the most important things for the growth of any business. It helps to build brand awareness, increase sales, and engage current and potential customers. Underneath the umbrella of marketing, you have Marketing Campaigns. Marketing campaigns center around a certain new idea or product you are promoting with a new message that you have not yet shared with your audience.
In order to give your business the best chance of success and to distinguish itself amongst your competitors, you will want to put together a marketing campaign that effectively communicates all the necessary information. With the right planning and concept, you can create a campaign that will stay with your target audience for years to come. A marketing campaign takes some work, but can pay off in increased brand awareness and revenue.
Are you ready for the 3 key points to keep in mind when launching your next marketing campaign?
1. Keep The Message Simple
The most successful marketing campaigns are often the simplest. Your marketing campaign will benefit greatly from being as focused as possible, otherwise consumers can’t easily identify who you are and what you do. Let’s take Nike for example. If you look at Nike’s marketing campaigns, many of their campaigns are vague but create curiosity and interest with consumers. It is the simplicity of their messaging that attracts their audience. As the largest seller of athletic apparel and footwear, most businesses do not have the brand recognition that Nike has, so it is important to keep the campaign message for your product or service as simple and direct as possible. The audience will only be exposed to your marketing materials for a short amount of time and in turn, they need to be able to process information and your messaging as quickly as possible. Ideally, you want your audience to resonate with your message and react with an “aha” moment.
2. Know Your Audience
Ask yourself, “Who are my customers?” What are their personality traits, their interests, and values? When creating a marketing campaign, keep these 3 traits in mind. A major marketing mistake is thinking that everyone is a potential customer. Don’t waste time trying to convert people who you think may be interested in your product/service.
Instead, focus your efforts on the people you know for a fact are already interested in your product or service and who fit your audience criteria. You have to speak the language of your audience. Here’s an obvious example to demonstrate the point. If you created a marketing campaign around a portable music playing device (some of you are old enough to remember “The Walkman”… and yes I am showing my age!) to the Generation Z crowd, you may not be very successful. “The Walkman” was long ago replaced by digital MP3 Players, IPods and now, today’s mobile phones. If you relate to your audience and speak their language, you would have known not to market your current product. They would not be interested. By listening to your customer wants and needs, your products will be much better received and your campaign can be a success!
3. Give Your Campaign a Call to Action
Marketing campaigns are about getting people to buy your product or service or to take some other action. Your Call to Action needs to be clear and concise. By using emotionally charged or enthusiastic words in your Call to Action, you will initiate the same response from your audience. Fear of missing out, otherwise known as FOMO, is an extremely effective motivator. When people think they might lose out on an opportunity that might not come around again, they’ll be quicker to purchase your product or services.
Creating a successful marketing campaign is vital for the success of any business. By using these 3 tips, you are well on your way to boosting your next Marketing Campaign!
If you are interested in discussing a strategy for your next marketing campaign, send me an email to discuss your next steps.
About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh-based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.