business-reputation

Does Your Business Reputation Measure Up?

by Communications

business-reputationWhat does your business reputation say about you? Too many business owners and professionals go about day-to-day operations and become busy enough to forget to see what other people are saying about you and your company. Your reputation of how others perceive you may be the difference between attracting new business and driving that new business away. If you’re an employee, your reputation can be the stepping stone to being hired.

With the internet being so intertwined in our everyday movements, it is all too easy to pull out your phone and run a quick google search of a company or a person to find out how they really interact with customers or other professionals. The other part of your reputation comes from person-to-person interactions, or word of mouth. When your reputation is passed on by word of mouth it usually carries more weight, as the level of trust or knowing between the people talking about you or your company is much greater than reading strangers’ reviews online.

Trust me are words that we often use. How much a person trusts you depends on your reputation. If you are the type that is always running late or not completing tasks in a timely manner, these words may carry little to no weight with them. So how do you keep your reputation to the level where people actually trust you and or your company? You deliver – on time and on budget!

Keep in mind that your reputation does not change overnight in either direction. Start with building trust. Build trust with people around you, and with your clients. Recognize the word “build”. Trust is built when you repeatedly deliver on time, you show up when you are supposed to, and respect others and their time. You have to give trust to get it, so don’t be afraid to let others do what they say they will and learn not to micromanage the project.

After you have established trust, you have to show that you really care. As a business owner, there is nothing worse than having customers think that you don’t care about them or their business. A big part of maintaining a good reputation is righting any wrongs that may have happened. There will inevitably be a time where you and or your company will not deliver as you were supposed to. A big part of how your customers will view you is how you handle it. If you brush it off, your customers will assume that you do not care. On the other hand if you fix the problem and make sure the customer is satisfied you will boost your reputation and show your customers that you are a strong ethical company that cares about your customers.

As a business owner or a professional, be sure to take the time to run a google search on your name and your company. This may often bring to light blogging topics that you wrote, awards, LinkedIn profiles, etc.

Doing this may also alert you to customers that were unsatisfied which you were unaware of. It also does not hurt to ask your customers about their experience and if there is anything you can do differently that would have made their experience better.

The bottom line…people want to do business with those they like, respect and trust. Not everyone has to be your friend, but how does your reputation stack up? Sometimes as a business owner, you need to take the high road and always do the right thing by the customer.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

managing-business-growth

Seasons of Growth

by BlogCommunications

managing-business-growthAs spring changes to summer one of the biggest things you may notice is how all of the plants that were coming to life in April and May have reached their climax. The spring flowers have bloomed, then fallen, the plant has survived and stabilizing itself for the summer. As a business owner, I appreciate this process and feel as though it relates to not only my business, but to businesses everywhere.

The first few years as a business owner are usually pretty rough, struggling to turn a profit and build a client base. Once you do have the base, the flowers fall off and you’ve become stable, knowing that you made it. In my 10 years in business I can fully assure you that this is one of the most gratifying feelings you will experience as a business owner. But now knowing your roots are firmly planted in the ground and you are stable, has it become time to grow?

Every season your business grows or changes you will feel the excitement that you felt as a new business owner. You will realize and appreciate the process of getting through the spring season without getting nipped by the frost and coming out the other side bigger and better than you were prior to growth. Before making the decision to grow, you need to answer a few important questions and set a business plan in place.

This process is similar to how you trim back your bushes each year and let them grow in the areas you want to expand.

  1. Plan. What is the worst thing that could happen in growing the business, whether your growth involves a new employee, expanding your office or a whole new location all-together? Having a back-up plan for the “what if” is important to planning your growth.
  2. Expectations. What are your expectations for the growth you have planned? Be sure to lay out short-range, mid-range, and long-range goals.
  3. Outcomes. You need to be optimistic. Plan for how you will handle the potential growth and what you will do to keep up with growing business. Adding a new location is not the only part of growing business, you need to have a plan on how to keep your reputation up and handle the growth.

Building your team and getting them on board is the next step. Having the right staff on board will determine the level of your success. Share your growth plans with your team so they understand your dream, and have their buy in for helping you achieve your goals.

Planning for the growth both financially and by building the right team will help to ensure your success through your next seasons of business!

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

Hiring-The-Right-Fit

Hiring The Right Fit

by ArticlesCommunications

Hiring the right personWith college out for the summer the pool of candidates you have to hire has more than likely grown. Whether you are looking for summer help or a new full time employee, there is never a better time to hire. That being said, hiring the right person can be the difference between a happy employee-employer relationship and one that creates more stress and turmoil for you and your other employees.

There are several steps to take into consideration when you are looking to hire a new employee. The most common mistake I see in the business industry is hiring someone simply to have a warm body to fill a position. While initially this may lighten the load on your schedule, a wrong hire may end up making more work for everyone. Having the right staff will ensure your business has the greatest chance of success!

If you are at a pivotal point, or have a pressing project, there are many consultants and outsourced services to consider. This will allow you time to find the right employee, or may provide an alternative solution as you grow your business.

As a business owner, keeping the right staff on payroll is an ongoing process, and one that you should never stop. Even when you are fully staffed there are steps you can take to help reduce the time it would require to replace an employee should someone leave or not be a good fit with your company’s culture.

The first step is to always be interviewing. Ideally a company will get the perfect team of employees and no one will ever leave. That however rarely happens. Even if you have dedicated employees, as a business owner, you need to have a plan on how to prepare for growth. If you overload that perfect team you will, in most cases, see the work start to suffer. Or even worse they may look for other employment with a less stressful environment. For these reasons, it is always important to have your hand in the talent pool knowing who and what skillsets are out there.

Having a candidate, or a few candidates in mind if the need arises for growth or replacement will help to reduce the stress on your team. If your team is going gangbusters and have reached their capacity, you may also want to consider adding new positions to fulfill different functions. Consultants and outsourced services are a great way to bridge the gap when you’re not quite to the tipping point.

Some business owners may feel that once they hire someone they are stuck with them. If you hire a candidate and have a gut feeling they aren’t going to work out, cut your losses during the first 60-90 days. That’s why many companies have a probationary period. Begin searching for their replacement and be prepared to make a move once all the pieces are in place. As you begin the process of interviewing, be sure to give yourself the time needed to properly interview and find the “right fit.” An HR consultant can help screen and narrow down potential candidates based on the position’s qualifications, thus saving a business owner time and money.

It is becoming a common practice, and a good one I might add, to have your top candidates meet with the team that they will be working with. Keep in mind that they are the ones that will have to get along with your new employee. If you like the candidate and your team doesn’t, your business could suffer and your perfectly functioning team can become that of conflict and strife.

Now that college is out, it’s the perfect time to knock the rust off your interviewing skills and look through the pool of possible candidates. Take your time, vet the possible candidates and be sure you find the right person who will complement your current workforce. If you’re not quite ready to bring on an employee or need an experienced senior level staff person on a part time basis, consider hiring a consultant.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

Edmiston Group

Planning Your Vacation

by BlogCommunications

Edmiston GroupSummer time is quickly approaching, and the kids will soon be done with school. This means that it is time for your family vacation right? As many small business owners know this is easier said than done.

As a business owner myself, I find it challenging to go away on vacation and not be constantly checking my phone, or my email to make sure there are no emergencies. But, I have a good team and I have found with proper planning, you too can learn to enjoy your vacation away from work.

Preparing for your vacation well in advance is one the biggest steps to enjoying your vacation this summer. If you are like many small business owners with less than 10 employees, your absence may feel like an emergency is just around the corner. It doesn’t have to be that way though. Create a set of contingencies and give your staff the power to handle what comes up.

Prepare and train your employees.

One thing is always certain when it comes to emergencies, they will happen at the most inopportune moments, like… when you are away on vacation. These emergencies can be handled by your employees if they are trained and have all the information they need to know on how to handle the situation. The following information will help them to handle the emergency and prevent it from making its way into your vacation.

From A Physical Plant Perspective.
  • List of all contractors you use for plumbing, electrical, computer, internet, or other services that are pertinent to your business.
  • At what level of emergency do you wish to be notified? Simple problems such as a leaky sink are not an issue, however a major fire is something that you should be called over.
  • Name and number of your business insurance provider.

Empowering your employees to make not only simple decisions, but larger ones as well, will better allow them to handle an emergency when it arises.

Client Management.

Another step to being able to enjoy your vacation, is to notify your clients well in advance as to when you will be out of town. If you are your only employee they will need to know that you will be unreachable and how long you will be out of town.

The next part of managing your clients while you are out of town is to work ahead. Complete any work that can be accomplished in advance. This will help to reduce catch up when you get back to the office.

If you have a client that typically works with you over other employees, take time to assign an employee who you feel will work well with them and give the proper introductions to the employee. Also be sure the client knows when you will be gone, and that your employee is more than capable of completing the tasks you normally preform.

Lastly, always give yourself a few extra days after you get back. Having a day or two in the office while everyone still thinks your out will give you time to get caught up without the distraction of the phone ringing or your email pinging.

As a business owner it is important to take your time to recharge your batteries and unwind. Proper planning with not only your employees but also with your clients will help to make this possible.

It’s almost time for me to stick my toes in the sand! But don’t worry, I have things covered.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

Increasing-your-productivity

Increasing Your Productivity

by ArticlesCommunications

Increasing-your-productivityDo you have a desk at work? To most of us the answer is yes. A question that is often sought after by those of us who do sit at a desk every day is, “How can I be more productive?” To answer this question, you need to get up and walk away.

Now obviously walking away from your desk isn’t going to make you more productive however it’s what you do away from your desk that can. Many people try caffeine, or other energy boosting supplements to increase productivity, however exercise may be your answer. Going to the gym isn’t all about getting a six pack abs or bulking up. Having an active lifestyle will also help to improve your brain power, which can result in you being more productive.

Anyone who works in the corporate world knows all too well of the stresses and anxiety that can come along with it. Those who don’t let stress get the best of them are usually the ones that perform the best in high stress corporate positions. Exercise is the one way that these types of people often overcome stress in the workplace.

Want to give your brain more cells? According the process of neurogenesis, the rate of which your brain cells grow will decrease as you get older. In 2008 a study showed as we age, brain cells of people who exercise on a regular basis have a higher brain growth rate. This means that those who choose to be more active throughout their lives are more productive in the workplace. In many cases brain cell growth for active individuals advances at a higher rate than those who don’t regularly exercise.

Exercising also leads to you having more energy. Most of your cells contain mitochondria, which are often referred to as the “powerhouse” of the cell. Mitochondria help to produce the energy that your body needs. As you exercise your body produces more mitochondria, which in turn leads to you having more energy. This additional energy will help you to be more focused, and therefore more productive.

So whether you are looking to have more energy or to be more productive, the answer is as simple as walking away from your desk. On your work breaks go for a short walk, do some steps or other simple exercises to help get your blood flowing. This will help to lead to a happier, healthier, more productive work day!

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

Customer-Service-Experience

Create a Positive Customer Service Experience

by Communications

Customer-Service-ExperienceYour employees are the conduit between your customers and the cash register.  Customers choose where they spend their money. To make your small business as productive as possible, you need a great team behind you and that includes your employees.

How do you find and keep the right team of employees? Below are some tips for getting the most out of your team.

Boost Happiness Among Hourly Employees

If you want to get the most out of your team, it helps to keep them happy. Even hourly workers tend to get more done and stick around longer if you can provide some little things that make them happier at work. Expressing appreciation and a simple thank you means a lot. It shows employees you truly value them. An employee of the month recognition and a gift card every once in a while doesn’t break the bank and goes a long way toward employee morale.

Learn How to Hire Consultants

Adding to your small business team doesn’t necessarily have to mean hiring hourly employees. You can potentially grow your business by utilizing the help of consultants. These are experts in their field that can help with such things as marketing, social media, bookkeeping and human resource issues. You may not need a full-time employee. Independent consultants are focused and disciplined in their given areas of expertise and hiring the right consultant can help you strategize and grow your business.

Avoid Distractions and Consistently Hit Your Targets

It’s easy to say that you want to get more done in your business. But there are tons of distractions out there that can keep you from reaching your goals and targets. Make sure employees and consultants alike are aware of your goals. Celebrate the small victories when targets are hit.

Create a Sales Page for Your Online Course or Product

If you want your online customers to be able to complete their purchases easily, you need a great sales page. Inform your team of ongoing promotions. For instore promos – create a sales calendar outline the next quarter’s promotion so they know what’s coming up. Your staff will feel empowered and customers will appreciate a “heads up” on a future sale that starts in a few days.

Use Social Listening for Your Business

Social media isn’t just for promoting your business. You can also use it to learn from your customers and followers using social listening. Ask for reviews, monitor your online reputation and respond to any concerns listed by your customers.

Your customers and their purchasing power help to keep your lights on.  Create a WOW experience through stellar customer service. Empower your employees with knowledge and training. Give praise and appreciation for a job well done.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

Buying-cycle

The Buyer’s Journey

by Communications

Buying-cycleWhether you are a business to consumer retail store or a business to business professional services company, customers buy from you for a reason. How do you help a potential buyer on their journey from awareness to purchase?

Establishing relationships and rapport to generate trust in a product or service is the first step in the sales cycle. Once that trust is earned, you must work hard to keep that customer. They become your cheerleaders in telling others why to use your services.

How often do you see on Facebook or other social media channels – “hey I need a good _____, can anyone recommend someone?” You want that recommendation to be your business or service. Those recommendations come from not only satisfied customers, but also from loyal customers and there is a difference.

Loyal customers visit your store often or rely on your expertise for professional service delivery and/or advice. Do you offer those loyal customers something special? We see it in restaurants, coffee shops, grocery stores and retail chains. VIP status, free beverage with a purchase, special coupons. What are you doing to keep your loyal customers happy? How are you making them feel special?

Buying Cycle Steps

There are three steps to the buying cycle – awareness, consideration and purchase. These are things to keep in mind as you seek new customers. People need to know about your product or service before they can consider purchasing from you. So how are you putting your business out there? Are you advertising in the right place? Do you network with potential clients? Are you hanging out where your customers are? This includes social media. If you want to attract a younger audience, you might consider using Snap Chat. A business service may focus on LinkedIn.

What’s the hold up in your customers’ buying decision? Maybe they need to see your offerings in a different light. Perhaps they need to justify the financial investment you’re asking them to make or better understand how others have benefited from using your offerings.

Here are some things that may help move from new customers through the sales cycle.

  • Send them articles, case studies or interviews with industry experts that are relevant to them. This helps to demonstrate your knowledge in the industry or vertical trends.
  • Offer to provide an assessment or a one hour consultation. This allows for some face-to-face interaction to uncover what the potential customer’s pain points are that exist.
  • Provide them with a payback analysis tool. Show them how to use an ROI calculator to determine the $$ they will make/save using your offering.

Understanding why your business is different that someone down the street offering similar services and creating a brand that conveys that message will be key to leveraging your unique selling proposition and closing the sale.

Sometimes the timing just isn’t quite right in the purchase cycle, but those regular touches with potential customers will help to keep your product or service top of mind when it’s time for the purchase to occur. Patience and persistence with targeted messaging is key to business growth.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

restaurant-advertising

Cost of a Placemat

by BlogCommunicationsGuest Blogs
restaurant-advertisingW.G. Barrett, Restaurant Consultant & Guest Blogger

Holidays represent a time of year where restaurants, as well as retail establishments, can realize a spike in sales. Each year as seasons come and go many companies must determine what extra money they will spend on specific holiday advertising. For many restaurant owners, there is a constant battle of how they can lower their operating costs all while keeping the tables full day after day. Restaurant Consultant, Gordon Barrett has spent his career in the restaurant industry. Below I share my experience of how one restaurant owner learned the true cost of ‘saving’ money the hard way

The Cost of ‘Saving’ Money – One Business Owner’s Story

While advertising for holidays such as St. Patrick’s Day, Valentine’s Day, or even the Christmas season may cost you a little more, the reward may far out weight your investment. Be careful where you choose to cut your spending when it comes to advertising. Cutting advertising that costs a few extra dollars could wind up costing you much more in the long run.

Every year approaching the holidays, this client, let’s call him Joe, would order disposable placemats for his restaurant that advertised “Ask Your Server About Gift Cards” written in large print in the center of the mat. Joe knew he would gain about $7,000-10,000 in revenue from total gift card sales over the holiday season. The placemats with the gift card advertisements cost roughly an extra $14 a case, with 1,000 placemats in a case. Joe would typically order 6 cases for the holiday season.

This past year, Joe decided that he wanted to save on his holiday spending and cut back on ordering the placemats. He realized a savings in advertising on the placemats of $85 for the holiday season. Joe made this choice knowing he was a well-established restaurant with vast number of regular customers. He didn’t think it was necessary to spend $85 for advertising “Ask Your Server About Gift Cards” for the holidays. The result… without the gift card ad, he was shocked to learn that gift card sales dropped to nearly $2,500 in sales. Saving a little on advertising cost him thousands of dollars in lost gift card sales.

Now here is some additional food for thought. Not only did Joe lose out on gift card sales, but consider these additional scenarios: 1) some gift cards would never be redeemed providing him free income, 2) loss of gift cards to generate new customers that had never been to his restaurant and 3) loss of additional money spent by loyal customers buying more food than the gift card is worth.

While it is impossible to determine these questions without more input from his customers, Joe knows one thing, he lost out on thousands of dollars in revenue to save just $85. He has made me promise him to never let him skip out on the advertised placemats in future years.

Measure Your Marketing

  • Data Collection. Start with collecting data from your consumers. Create a simple survey or ask how customers heard about your business. This will help you to target the advertising which works best for you.
  • Small steps. Consider advertising through social media. This allows you to invest modest amounts of money to gain new targeted customers.
  • Follow up! Make sure that your customers are satisfied and ask for testimonials.

Remember that in business it takes money to make money. Cutting back on marketing is the first thing that comes to mind when owners think about reducing costs. There are many places to put your advertising dollars, but it’s important to track the results. Code coupons in different publications and monitor where those coupons come from. Invest in social media and watch your audience grow. Lastly, advertise in small ways, such as on placemats and table tents. Ask Joe…he’ll tell you about the $85 he has budgeted for placemat advertising for this year.

Want to learn more about how to increase profits, attend the Restaurant Reality Check Seminar on May 3rd.  Register here.

w-g-barrett

Blog by W.G. Barrett, Restaurant Consultant & Guest Blogger.

About the author:  Gordon Barrett is the owner of W.G. Barrett Consulting, specializing in restaurant consulting, rescue and rebranding.  With decades of experience, he helps restaurant owners understand the value of strong operational restaurant management, but also how to adapt to changes through web presence, social media and online marketing.   Using a Restaurant Reality Check approach, Gordon has helped dozens of restaurants improve their profitability.

business-pulse

The Pulse of Your Business

by ArticlesCommunications

business-pulse As a business owner, it is important to know the pulse of your business. What does this mean? It is a solid understanding of why people buy from you, what your customers think, how you react to unsatisfied customers and your willingness to accommodate specific customer or client requests.

Whether you sell a product or service, successful business owners know the value of paying attention to the pulse of their company. Delivering on promises and following up with customers will help to ensure your business is meeting expectations, growing and maintaining a high rate of customer satisfaction.

Let’s start with the question of “how well do we deliver on what we promise?” This is the foundation of your company’s reputation in the community. This one simple question should be the cornerstone for everything the company delivers on – whether it is goods or professional services. While one or two unhappy customers may not hurt your business, it is important to address their concerns. With the power of social media, these unhappy customers have the ability to reach a much larger audience.

That’s why it’s necessary to address any negative comments publicly and to then offer to address the problem off line. By doing this, you have shown that resolving the issue is important. Likewise, when people give you positive reviews, always be sure to thank them. A satisfaction survey is a good tool to use to follow up with your customers and clients to ensure that their expectations are being fulfilled. Lastly, it never hurts to pick up the phone and ask your clients how things are going.

Willingness to adapt. You will find that situations often arise when it becomes quite clear that your customer or client is requesting something out of the ordinary. Can your company adapt and flex to meet the customer’s needs? Accommodating your customers will not only create a strong business relationship, but will also result turning them into loyal customers. Loyal customers become your cheerleaders who will tell others how your business has helped them.

Everyone is human and mistakes are made. But, if those mistakes occur regularly, it’s time to look at how your business is run. Here’s an example. Imagine that a customer orders delivery food from your restaurant, and when the food comes, part of the order is either missing or wrong. The customer now faced with the decision of calling the restaurant back and complaining or accepting what was wrong. The customer realizes that they didn’t get what they paid for. The positive experience of food delivery from the restaurant has just decreased. It is important to provide the product or service that was promised the first time. This prevents your customers from taking one of three courses of action: 1) addressing the mistake, 2) accepting the mistake or 3) telling others of the poor experience and choosing not to use your service again.

Customers have a choice where they spend their money. Keep a pulse on your business and know how customers perceive your service. If they aren’t willing to recommend you, it is important to find out why and fix the problem.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.

becoming-an-expert, Edmiston-Group

From Yeah But… To Because: Becoming an Expert

by BlogCommunications

becoming-an-expert, Edmiston-Group What draws people to you or your company? What sets you apart from other companies that offer similar goods or services? Being able to turn the, yeah I could do that but, to we are the best at what we do because, will make you not only a more positive person but a stronger business owner.

Knowing your BECAUSE is why people buy from you. If you don’t know why people come into your business, or purchase your product, it’s time to find out. That’s what makes you different than the business owner down the street.

Being a business owner in what we can refer to as my more seasoned years, I have learned that it is important to be able to move past the yeah but. Yeah but.. people won’t support my cause or yeah but.. it’s overwhelming to learn. The But’s stop you in your tracks and the fear or complacency of moving beyond the Yeah but…keeps your business stagnant. These are phrases that you have to replace with, I can do this because.

Whether you are a business owner, a manager, or an employee, you have more than likely been faced with having to learn a task or start something new and wanted to respond with the, yeah I would do it but…. The ‘yeah but’ is your resistance to change. It allows you to justify a reason as to why you cannot complete a task.

Over the course of the past ten years, my business has evolved. Like anyone else in business, if you don’t evolve, you just stay stuck. For me this task was digital marketing – social media, email marketing and websites. It seemed such an overwhelming task and I had no idea where to start. I didn’t know how to # a twitter feed, nor did I really understand what twitter really was, or how to follow a group on Facebook, nor how to put together a website site map. That was back in 2007, and let’s just say I have come a long way since then and even manage to show my own kids new features from time to time on these social media platforms and in the digital marketing arena. How you may ask? I turned the yeah but… into the because.

People didn’t turn to me to help manage their digital marketing programs when I was still floundering myself. They did however turn to me when I learned it, attended webinars, watched YouTube videos on how to increase followings and yes even took a few classes. People came to me for help BECAUSE I made myself a well-educated expert in this field as I knew that it would be part of my key to success.

Since my first webinar I have learned many more tricks of the trade that allow me to be a successful blogger and manager of social media. There have been many hours spent on training. I turned my yeah but, into my, because. People turn to me for help because I have become educated in my field. The Edmiston Group stays up on the social media trends and integrates digital marketing into an overall marketing strategy.

There will always be lessons to learn and people that are more talented than I am to learn them from. However, I am a lifelong learner and will always find new things to learn. You can bet a few years down the road the Edmiston Group will continue to evolve and find new technologies and services to offer our clients. After all….isn’t that how we bring fresh ideas to grow your business?

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior level marketing management services to businesses and non-profit organizations on a short or long term basis. Core areas of service are business development, marketing, strategic planning and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business growth.