Should Email Marketing Be Part of My Marketing Strategy?
A strong marketing strategy helps you connect with prospective consumers and turn them into customers. Your messaging needs to be personalized and help increase sales. As a small business owner, getting the most value for your marketing efforts is crucial! Email marketing is one of the best ways to reach your audience in a cost-effective manner.
So to answer the question: Should Email Marketing be an important part of my marketing strategy? The answer is YES!
Just as other media and social platforms have changed and made it easier and easier to reach and engage with your audience, so has email marketing. Emails have the ability to keep your customers informed about your product or services, drive people to your website, and invite them for a phone call, a zoom call, or any other call to action. In fact, 60 percent of consumers say they’ve made a purchase as the result of a marketing email they received.
Targeted Messaging: Email marketing allows you to send targeted messaging. Segmenting customers into appropriate email marketing lists helps businesses target various groups more effectively.
Customers need information to move to the next stage in the buying cycle. Providing the right content at the right time can do just that. Other channels, such as social media, are also important tools for growing your business, but when it comes to increasing sales, email marketing is more time effective and results-oriented.
Here are 3 more reasons why email marketing is important:
- It is affordable. On average, email drives an ROI of $36 for every dollar spent, higher than any other channel.
- Reach your Audience on the go! Today, mobile devices account for about 60 percent of email opens. Email helps you reach your customers where they are most – on the go and on their phones.
- Email marketing presents an incredible opportunity to reach customers. On average, 21% of emails are opened within the first hour. Email marketing presents an incredible opportunity to reach customers.
The final takeaway: Email is a fast and effective way to reach your audience. With email marketing tools, you can track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates after you send out your email campaign, so you can quickly measure the effectiveness and success of your campaign.
If you want to incorporate email marketing into your business strategy, give me a call at (724)612.0755.
About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh-based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.