tiktok-marketing

TikTok and Your Small Business

by BlogEdmiston Group
tiktok-marketing

In the past couple of years, social media has become an essential avenue for promoting one’s business. While services from Facebook to LinkedIn can be useful in growing your business, a newer tool to tap into is TikTok. With over a billion users across the globe, this video-based social media app has already allowed countless small business owners to greatly increase their brand awareness and grow their customer base.

Be Attractive and Consistent

With visual apps like TikTok, it is important to create attractive content. Because TikTok’s user base has also grown so large in recent years, it is also important to regularly create content. Frequently posting gives you a greater chance for large exposure. But, don’t overdo it. While the app has recently expanded time constraints on videos, sometimes a burst of short videos with appeals visuals and audio will be most effective!

TikTok offers users various tools to create engaging, eye-catching content. You can choose to include emojis, stickers, trending audios or filters in order to enhance your videos, and gain attention. Be creative. You can craft your own marketing concepts on this platform, as well as work within trending concepts.

Working With Trends

The TikTok platform features a “For You” page, which tailors videos shown to each individual user based on their preferences and viewing behaviors. Similar to hashtags in Instagram, there are predominant trends that take off across the platform. By monitoring trends and hashtags, your business can tap into strategies for expansion to have your content display on users’ “For You” pages. Exploring this page yourself will allow you to find and understand trending content and see where your business can fit in. Tapping into these trends can also be very cost-effective, as creating this content does not require much of a budget or production time.

Business Tools

In addition to gaining viewership from following “For You” page trends, TikTok also offers content creators editing and advertising tools perfect for small businesses. For instance, TikTok offers advertising in the form of infeed native content, brand takeovers, hashtag challenges, and branded lenses. Many of these features are additionally convenient in that they allow direct website links and downloads. Utilizing TikTok’s targeting features will allow you to capture your desired audience and potentially greatly increase your sales, regardless of your product or service.

While working with trends and hashtags is important, you should also remember to be authentic. Allow TikTok viewers to get to know the story of your small business. Rather than simply trying to force your business into existing memes that don’t fit your brand, get to know the platform and its users before deciding what niche to try breaking into. When done right, TikTok will allow you to not only raise awareness of your small business and increase your sales but also really engage with your audience.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh-based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

set-marketing-goals-for-2022

Tips to Set Marketing Goals for 2022

by BlogEdmiston Group

In this first month of the year, it is important to set business goals for 2022. Reflect on what worked for you in 2021, and what you may need to alter this year to increase your success. Think about how our business landscape has changed as a result of COVID and what you may need to do to adjust to those changes.  

set-marketing-goals-for-2022

The Importance of Planning

As you consider the different marketing strategies available to you, they must align with your growth plan.  For instance, if you’re shifting from an in-store experience to an online order and delivery, do you have the personnel in place to support that goal? If you’re a B-to-B business and you have a new support service, are you advertising in the right business publications, utilizing drip campaigns and direct message strategies on LinkedIn? Doing your research and considering your business from various consumer perspectives is a must for success. 

One strategy for planning is creating goals that are SMART: specific, measurable, attainable, relevant, and time-bound. By ensuring that your marketing goals for the year each fit these five attributes, you increase your chance of success. But, you should also remember that these goals need to fit in with your specific business needs, audience, and brand.

Think About Your Audience

In thinking about what kind of marketing you want to pursue for 2022, you also must consider your audience. Think about both your existing audience and those new audiences you may want to reach this year. Will previous methods of marketing work for fresh audiences you want to engage with that you haven’t before?

In our increasingly digital and global society, there are a number of audience types and many marketing strategies to reach them all. Social media is one way to reach a huge audience easily but do you have a strategy for your post creation? Are you taking into account national holidays, the human element of connection, what’s happening in trends? You can do this through more personal services, like Facebook and TikTok, or professional targeting of direct messaging such as LinkedIn. Knowing your audiences and their needs can allow you to craft a truly effective marketing approach.

What Works for Your Brand?

As you consider how to market your business in 2022, it is also important to examine your current branding. Using a new marketing approach that conflicts with your existing brand will confuse new audiences rather than increase your clientele. What kind of approach would best fit your unique business?

Different forms of marketing will work better for different brands. This can mean being more or less digital, getting involved in your community to engage more directly with your audiences, and tapping into trends. Remember that with any marketing, you’re creating a story. Defining your brand and determining your company’s story to include a human element can allow you to have real marketing success. Remember… people want to do business with those they like and trust.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh-based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

Public Relations and Your Business

by BlogEdmiston Group

Building and maintaining a relationship with customers is essential for every business. To benefit your business and get the word out about certain products being offered, you may often utilize advertising. While both advertising and public relations are valuable, in the small business world, it can be more important to invest in public relations (PR).

Advertising vs Public Relations

Though the goal of both advertising and public relations is to drive attention to your business, the key difference between these two is that in advertising, businesses must pay for advertising space, such as online banners or billboards. In the case of public relations, results are earned by way of pitching to the media. The two also differ in target audience, objectives, control, strategy, and credibility.

While advertising focuses primarily on potential customers, the focus of public relations is to reach a wider audience that can be internal and external and include employees, customers, investors, and influencers. Advertisements are also often aimed to promote a single product, while PR can cultivate larger brand awareness. On the other hand, businesses can have more control over advertisements, as success largely depends on what you spend. In comparison, PR means less control, as the media will influence how your information is presented. However, advertising has mainly short-term goals, while public relations is geared toward the bigger picture. Consumers are also generally more skeptical of advertisements, as they know information comes from whomever is paying. PR is more likely to be trusted, as information comes from the media, a trusted third party.

Why is PR Important for Small Businesses?

Brand awareness is important for the success of any small business. Being smart with your marketing and considering the most cost-effective choice is essential to maintain your success. Public relations offers you that cost-effective strategy, as advertising can quickly become pricey. In comparison, an initial investment in public relations through press releases can grow in value over time!

Public relations is also essential for effectively growing your client base and brand awareness. By aiming at a broader audience and building connections with those inside and outside your industry through PR, your small business has a greater potential to grow in success. This larger awareness of your business also helps cultivate your reputation, which can lead current customers to trust your business and encourage others to patronize you, too!

How to Create a PR Pitch

When crafting a public relations pitch, it is first essential to consider who to send your pitch to. Finding the appropriate reporter can be the difference between a high and low level of success. Rather than pitching to several contacts, invest your time in researching outlets or contacts that best fit your information. You may also consider sending it to a paid wire service for added exposure.

You message should be clear and concise by the time you make your pitch. Spend time crafting an angle that would hook not only the reporters you’re pitching to, but also their readership. Making the reporter’s job easier, sometimes by also offering a complete press kit or additional information post-pitch, will benefit you and can help drive the story.

Another strategy in creating a PR pitch is by thinking long-term about reporters. By first introducing yourself and building relationships, you can identify yourself as a future resource and increase your chance of success. You can use this later when considering who best to send a pitch to, or when selling to each reporter individually to give them a reason to develop your pitch into an article.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh-based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

LinkedIn Live

by BlogEdmiston Group

In our increasingly digital world, online networking and tools have become more important than ever. One such resource, LinkedIn, also offers LinkedIn Live, a service which can allow you to “build deeper connections and drive more engagement with the world’s largest professional community.” The platform allows users to stream live video content to professional audiences.

Based on your experience with streaming, you will choose a third-party streaming tool or be offered LinkedIn’s custom stream tool. After connecting the streaming tool with your LinkedIn page, you can begin planning and considering the best practices for your live video’s ultimate success!

LinkedIn offers 5 key strategies for using this tool:

  1. Be prepared
  2. Be authentic
  3. Be consistent
  4. Be flexible
  5. Be engaged

You can also benefit from LinkedIn Live’s built-in metrics, which will allow you to easily measure engagement, awareness, and audience firm demographics. By expanding your reach and knowing your numbers you can better target your message to decision makers within company.

How to Leverage This for Your Business

By streaming on LinkedIn Live, you can reap the benefits of gathering as a community in real time. LinkedIn Live can be used to offer viewers a behind-the-scenes look at the people behind your brand, to help you launch new products or services, demonstrate your expertise, attract employees, and more!

While recent struggles and guidelines have made live gatherings difficult, to the detriment of many businesses, one of the most valuable features of this service is that you can make it interactive! On average, these live videos get 7x more reactions and 24x more comments than “native video produced by the same broadcasters.” This tool can serve you and your business well into the future by allowing you to engage with a much larger potential audience in new and exciting ways!

LinkedIn also offers several helpful links and guides to assist you on your journey to becoming a LinkedIn Live expert and growing your business! To start utilizing this awesome tool, fill out LinkedIn’s application now!

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh-based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

fall business strategies

Fall into a New Season of Business

by BlogEdmiston Group

Moving into Autumn means the leaves are changing – and your business may be too! As we enter the fourth quarter of this fiscal year, it is essential to consider what you may need to do differently so that your business finishes strong and is prepared for 2022.

As business owners, we must remain relentless and determined. If you find your business is not achieving what you want, you must be willing to adjust and try out new strategies. Rather than getting wrapped up in how you may have performed in the past three quarters, make this fourth quarter your opportunity to get innovative and try out something different to finish the year strong.

Is your business reaching a new cycle of growth?

According to the National Bureau of Economic Research, we are currently in longest business cycle on record. While this has meant consistent growth for many, it also indicates that we may be nearing the peak of this growth and an upcoming downtick. According to Harvard Business Review, applying a market-creating strategy, focused on generating new markets, will allow your business to maintain its growth even as the business cycle changes.
Rather than relying on strategies that focus solely on outperforming existing rivals, a combination of strategies can allow you to enter a new cycle of growth and maintain that growth in the future. Growing your business requires patience, but it also requires determination and focus. By strategizing and planning for the future, you can grow your business and keep it steady even in the face of an economic downturn.

Are your strategies for reaching potential customers working?

As business owners, we often must think of new ways to reach potential customers that allow our businesses to continue to grow and thrive. But we also cannot forget to maintain our relationships with our current customers.

According to the Small Business Association, you can reach potential new customers, while still nurturing your current customers by applying these 10 strategies:

  • Ask for referrals in active ways when following up with customers
  • Network through organizations and events in your industry and relevant to your customers
  • Offer discounts and incentives for new customers only and track those who redeem the offer to target with future marketing
  • Re-contact old customers, who haven’t recently purchased from you, on a regular basis
  • Improve your website to ensure it is up to date and attractive to new customers
  • Partner with complementary businesses and strategize ways to benefit each other
  • Promote your expertise through industry panels or online workshops
  • Use online reviews to your advantage, such as by linking to them on your website
  • Participate in community events to raise your profile and get your name out
  • Offer “bring a friend” deals to allow regulars to introduce potential new customers

By implementing different strategies, you can allow your business to reach a wider customer base and grow your success. These can allow you to also grow on a consistent basis and maintain a strong loyalty with your current customers. As you enter the 4th quarter and work to finish strong, keep these strategies, and us, in mind!

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

shop small

Get Ready for Shop Small

by BlogEdmiston Group

As Small Business Saturday quickly approaches, it is important to plan ahead! Shop Small is an opportunity for you to be a community champion, increase your profits, and build up your local profile. But how should you begin to strategize for such a big day? Shop Small is all about being a champion for small business. American Express, the founders of this event, indicates 90% of shoppers who are aware of Small Business Saturday use the opportunity to try out new local small businesses and restaurants. If you want your business to be one of those that the community tries out this year, start planning now!

Be a Neighborhood Champion

Shop Small is focused on not only small businesses, but also on local communities. Participating gives you a chance to widen your customer base, as well as to build up your community. One way to do this is to become an official Neighborhood Champion by signing up through American Express. Being a Champion means also supporting other business owners in your community and spreading the word about which businesses are participating in the event.

Think about how you might utilize social media to get the community excited about Shop Small, or even consider hosting a community kickoff event to strategize with other business owners and prepare for the day ahead. Whichever route you take, being a Neighborhood Champion will give you the opportunity to remind your larger community of why it is important to shop small, while also increasing your business’s local profile.

Increase Awareness and Your Profits

To get the most out of Shop Small, it is important to think ahead and to consider if your business is reaching a wide enough clientele. Partnering with complementary businesses will allow you to share in the cost of advertising and drive increased traffic to your businesses. Working with others who are not in direct competition with you will allow you to succeed on raising local awareness of your business and Small Business Saturday. Being a team player benefits everyone!

You may also think about creating some type of special sale for Shop Small. Consider bundling products for a higher price point. By creating product bundles, you can sell more of your products while also increasing your profits! Selling complementary products together, or selling only certain products in bundles rather than individually, can convince consumers that may be new to your business to shop with you.

Make this year the year that you take full advantage of all the opportunities Shop Small offers. As November 27th looms on the horizon, you should feel confident that your business, and your community, will find this event to be successful!

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

The Solution to the Problem

by BlogEdmiston Group

Did you ever have someone always come to you with a problem? This could be a friend, a business associate, or a fellow employee. They present a problem or in a conversation say “the problem is” … but what is the missing piece? It is a suggested solution.

I recently spoke with a nurse that was set to meet with her supervisor to discuss issues that related to patient care. Prior to her meeting, our conversation started with – the problem is when they bring the trays up, the coffee spills on the sugar and it’s gross. It bothers me to give this to the patient. Not only are we providing patient care but because meals are cold, we are having to heat them one at a time. This is affecting our capability to provide quality care and impacting the patient’s ability to heal because of unsatisfactory nourishment. She had a laundry list of issues and as I listened, I asked, “What’s the solution?”

The nurse thought about my question and proceeded to offer ways that could improve a patient’s experience and provide solutions to her concerns. Before her meeting with the supervisor, she put a wet condiment packet from a food tray where coffee had spilled in a baggie took it with her to the meeting. The supervisor was unaware of many of her concerns, but what helped her cause was the fact that she provided an example of why it bothered her to serve a patient a try with a condiment that “looked gross” as well as offered solutions. The outcome…. some of her suggestions have been implemented.

An engineering colleague spoke of an entirely different situation where a junior engineer is choosing to not step up to the plate with solutions to work situations. After a number of years of working for him, the junior engineer still comes to him wanting answers to problems he is qualified to solve. The junior engineer has been asked to get his PE, but he says he doesn’t want that responsibility. The lack of drive and the ability to want to problem solve will eventually hurt his career. The senior engineer indicated the junior engineer has the right answer, but doesn’t want to offer the solution. He would rather allow someone else make that decision for him. Many senior engineers will be retiring soon and he told the young engineer that in the not-too-distant future, he would HAVE to make decisions because they wouldn’t be there to ask.

Problems and solutions in two different industries… but very different outcomes.

What steps should you take to become a problem solver?

  • Identify and define the problem. Break apart the situation and identify a root cause of the problem. Document how the process currently flows and identify how the problem is impacting your ability to effectively perform your job.
  • Look at various software tools, operational shifts, and changes in policy that would impact the situation.
  • Offer multiple alternatives that could be modified to determine a best outcome.
  • Evaluate alternatives. Include affected parties to garner feedback and buy in for the solution.
  • Sell your solution to leadership or if you are the business owner affected staff.
  • Implement and reevaluate proposed solutions allowing for feedback and/or modification.

At the end of the day are you going to be a problem solver or a person who doesn’t want to take the responsibility to improve customer service, operations and ultimately help a business be better? I challenge you to evaluate your conversations to see if you can shift your mindset to offer solutions to today’s problems.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

There’s an App for That!

by BlogEdmiston Group

Apps can serve a variety of purposes – entertainment, productivity and even find your phone when you lose it! It seems like you can get lost in the app store trying to find the best fit for your needs. From accounting software to video conferencing and marketing apps, there are tons of options available in your app store to help you with productivity, efficiency, and communication.

As business owners, we are always thinking about ways to streamline, process and track activities in everyday business. With tablets and cell phones, business is on the go now more than ever. The digital age has offered up a myriad of tools to enhance creativity and productivity. Technology continues to evolve at the speed of light and new apps are being developed every day. The flexibility and reliability of moving from desktop to your mobile devices allow business owners to manage tasks on the go.

Mobile apps are powerful and can help your business run more smoothly. They can help improve daily operations, organize ideas, manage travel expenses, automate tasks, to name a few. If you can think of ways to run your business more easily, there’s probably an app to help you do so.

In a recent blog on Productivity, Constant Contact shared the 17 Productivity apps that can make an impact in both business and your personal lives.

How many do you use?

Once you’ve established an app that you feel works, evaluate the product with staff and share with them the vision you have and how it will improve their jobs. Get feedback for their buy-in and/or allow them to offer up alternative apps they may know that you haven’t discovered.

Habits are hard to break, but many apps have trial periods or basic users in order for you to determine if the fit is right for you and your business. The key is once you land on an app, that you incorporate its usage into your everyday business for it to be effective and you to reap the benefit of efficiency. Create procedures and processes as necessary to implement the app and evaluate its effectiveness.

Don’t settle for “we’ve always done it this way” when there can be a better way through the use of technology. I challenge you to step outside your comfort zone and find an app that will streamline your business, improve productivity, and increase profits.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

Add Some Fun to Your Marketing Efforts

by BlogEdmiston Group

It’s safe to say that during the course of 2020, businesses had to adapt and learn how to do things differently. While some were able to step outside the box and pivot, other businesses closed their doors. One thing that was consistent across the board is the fact that business as usual took on a whole new meaning.

Through my relationship with Bridgeway Capital, I work with several new business owners who are reaching for the stars in their quest for business ownership. One of the lessons learned is that growing your business requires PATIENCE!

Building your tribe can be done through a variety of methods. Social media is a great way to develop a following and share news, events and sales, but it requires consistency and planning. One of the keys to success is to find out where your customers hang out and become active in that space. Written content, videos, podcasting, print ads, google ads, billboards and more leaves one to wonder where to spend their advertising dollars.

When business owners take the time to identify holidays, sale timeframes, class offerings and customer appreciation events and open houses, to develop a marketing plan for the year, it helps guide not only the messaging, but also ad focuses. For example, many publications are running back to school focuses for August. If your business sells to that market, you will already be planning your ads and social media content. September is Healthy Aging month targeting seniors and by the first of August you will be planning out that strategy.

Some ideas for inspiration for B2C businesses.

  • Host a grand opening party or a customer appreciation event.
  • Become part of a community scavenger hunt.
  • Create a customer loyalty program.
  • Offer a Back-to-School sale.
  • Partner with a nonprofit organization to support a cause.

Although these types of activities require planning, by partnering with others you can share in advertising costs and increase exposure through cross promotion of each other’s customer lists.

For B-to-B businesses, hosting educational events, networking and partnering with complimenting businesses to expand your brand and create awareness are good marketing strategies. People want to do business with those they know, like and trust. For some of the clients we work with sharing “get to know our staff posts” have resulted in high social media engagement.

If you haven’t already done so, I challenge you to list the remaining months of 2021 on paper and identify each month your marketing focus, activities and outreach that you will execute to grow your business.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.

Masterclass – How to Be a Great Podcast Guest to Grow Your Business (or Brand)

by BlogCommunicationsEdmiston Group

My good friend Mj Callaway, CSP, CVP, Author, Professional Speaker, Trainer and 2-time cancer survivor will present an online Masterclass program on what it takes to be a Podcast Guest on Wednesday, July 28, 2021 from 1:00 – 4:00 pm.

Content marketing strategies are expanding a multi-media approach is being used to grow brand awareness and engage audiences. Have you considered a podcast for your business? According to Wista, more people are listening to podcasts than ever before. From 2019 to 2020, the percentage of Americans who listened to podcasts monthly went up 5%, from 32% to 37%. In that same timeframe, the percentage of Americans familiar with podcasting as a content medium also rose by 5%, from 70% to 75%. After hitting record listenership in 2020, it’s likely that even more listeners will hop on the podcast train in 2021.

Like any aspect of marketing, learning how to make a podcast is something you have to invest time and effort in, to get good at. You need to design your podcast artwork and create the intro and outro. But through podcasting you can accelerate your business growth and fast-track your marketing efforts as a podcast guest.

You won’t want to miss this event. As a valued resource partner Mj has graciously offered my guests an additional bonus recording of the class. Use this link to register and receive the recording for the class.

Register Now For This Online Interactive Masterclass

Here are some highlights:

Are you ready to expand your audience, increase your client base, and grow your business? As a GREAT PODCAST GUEST, you CAN increase your reach while multiplying your marketing efforts.

Don’t miss out on this opportunity to boost your online presence, gain brand awareness and so much more.

Say yes, if you want to:

  • Build brand awareness.
  • Boost credibility.
  • Gain media exposure.
  • Increase your client base.
  • Reach new audiences.
  • Multiply marketing efforts.
  • Share your message.

In this online MASTERCLASS, you will:

  • Discover the three must-haves that make hosts invite you to be a gu
  • Know the five top mistakes you need to avoid.
  • Find out the key elements you need to be a great guest who rocks his/her interview.
    Get insider secrets. Shh!
  • Create a repeatable podcast marketing plan.
  • Plus, you’ll get the templates you need!

So, if you want to gain more exposure, build your business (or brand), increase your credibility, and expand your audience/client base, you can do it and more.

  • During this jam-packed Masterclass, you’ll discover how to create “sound bite phrases” that resonate with hosts and audiences. Sound bite phrases that have people repeating them. This Masterclass is all content, no filler.
  • You’ll find out the three core must-haves to be a great interviewee.
  • You’ll learn how to weave in your business so that people care without being sales-y.
  • And so much more that will make you look and sound more professional!

You won’t want to miss this event. Space is limited. Register Now For This Online Interactive Masterclass and receive your free bonus recording.

About the author: Autumn Edmiston is the CEO and owner of the Edmiston Group. The Edmiston Group is a multifaceted Pittsburgh based marketing consulting firm providing senior-level marketing management services to businesses and non-profit organizations on a short or long-term basis. Core areas of service are business development strategies, website creation and management, social media management, marketing, strategic planning, and public relations. The Edmiston Group has consistently delivered and implemented real-world, proven business marketing ideas and strategies for business.